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Marketing Industry Job Opportunities and AI

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Artificial intelligence (AI) is revolutionizing the marketing industry at a rapid pace and has started creating brand new job opportunities at the same time. A significant number of marketing and business leaders have already hired new employees to leverage AI and automation tools. That’s why it’s important to look into the emerging marketing job roles that have started popping up in the job market due to advancements in AI and marketing automation. Companies and marketers need to embrace these new opportunities proactively to be able to acquire all the necessary skills so they can stay competitive.

AI trainers

Training AI is crucial for it to become a valuable asset in any marketing strategy. However, many companies and brands lack employees with the necessary expertise to train AI systems. As a result, organizations are now hiring professionals specifically to train AI technologies. For example, some companies have started looking for AI training experts in marketing who can work on projects involving generative AI models. These professionals are responsible for testing and analyzing AI technologies and ensuring accurate content generation. Right now, not many marketers are too confident in the accuracy of AI-generated content, highlighting the need for trained AI professionals.

Digital marketers and AI

While digital marketing has been around for years, the industry now demands professionals who can effectively utilize AI. There are emerging job postings, that highlight the requirement for expertise in data analysis, marketing automation, and artificial intelligence to help companies drive growth. Currently, a lot of companies are already on board when it comes to using generative AI, specifically when it comes to data analysis and reporting. As a result, future marketing manager roles are likely to prioritize candidates comfortable with using AI for efficient data gathering and recording.

Writers and AI

To streamline the writing process and produce content efficiently, marketing and business leaders are increasingly hiring writers that have AI experience. For instance, there are job listings for writers with AI experience, emphasizing the use of AI tools to enhance copywriting, optimize content performance, and generate data-driven insights. Others are looking for SEO content writers who can leverage tools like ChatGPT for efficient content creation. Content writing and copywriting roles are increasingly integrating AI tools, with a number of marketers using generative AI for content creation Additionally, plenty of marketers also consider generative AI important to their content marketing strategy.

Implications

To remain competitive in the industry and job market, marketers must familiarize themselves with AI and automation tools. Fortunately, numerous resources are available to educate marketers about AI and improve their existing skill sets. By embracing AI-driven marketing jobs, marketers can adapt to the evolving landscape and leverage AI to improve their efficiency, generate data-driven insights, and deliver more impactful marketing campaigns.

Ronn Torossian founded 5WPR, a leading PR firm.

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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