Choosing the right public relations degree is crucial for a successful PR career. While there’s no definitive list of degrees guaranteeing success, certain fields of
As social media marketing evolves, it’s getting harder to capture user attention. Traditional ads disrupt the user experience and are often ignored. But Facebook ads
Public relations (PR) is often misunderstood, leading to several myths about its purpose and effectiveness. Some of those myths and misconceptions even come from the
The digital transformation of work in the last few years has revolutionized the way companies operate. The COVID-19 pandemic further accelerated this transformation, presenting new
Artificial intelligence (AI) is revolutionizing the marketing industry at a rapid pace and has started creating brand new job opportunities at the same time. A
In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the
OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to
