Basic Types of Backlinks for Brands
In the highly competitive world of e-commerce, building a robust online presence is essential for success. One effective strategy for improving a website’s visibility in search engines is backlinking. Backlinks are links from external websites that direct users to an e-commerce site. These incoming links are not only vital for SEO (Search Engine Optimization) but also for generating organic traffic and establishing credibility.
Editorial backlinks are some of the most valuable and sought-after links. They’re acquired when other websites, blogs, or news outlets naturally mention and link to the company’s e-commerce site as a valuable resource. These links are typically earned through high-quality content, product offerings, or industry expertise. They carry significant weight in search engine algorithms because they demonstrate that the company’s website is a trusted and authoritative source.
Guest post backlinks
Guest posting involves writing articles or content for other websites or blogs within the industry. In exchange for the contribution, companies can include a link back to their e-commerce site. These backlinks can be valuable when they come from reputable and relevant sources. Companies can reach out to editors or website owners with their guest post proposals.
Resource page backlinks
Resource pages on websites often contain curated lists of useful links related to a specific topic or industry. These links often include e-commerce sites that offer relevant products or services. Being listed on these resource pages can provide a valuable backlink for an e-commerce site.
Broken link building
Broken link building is a tactic where companies identify broken or dead links on other websites and offer to replace them with links to their own relevant content or products. This strategy benefits both parties – the website owner fixes broken links, and the company gains a new backlink. To do this effectively, companies should use tools that find broken links on websites within their industry, reach out to the website owners, and propose the company’s own link as a replacement.
Product review backlinks
If the e-commerce site sells unique or high-quality products, companies can seek product review backlinks. Bloggers, influencers, or industry-specific review sites may feature and review the company’s products, providing a link to the product page.
Online directories and business listings are a straightforward way to secure backlinks. Submitting an e-commerce site to relevant directories can improve that site’s visibility and local SEO. However, be selective and focus on reputable directories.
Social media backlinks
Social media profiles offer opportunities for backlinks. Although these are typically nofollow links, they contribute to the overall online presence and can drive traffic to the site.
Press release backlinks
Press releases are an effective way to gain exposure and acquire backlinks from news outlets, industry publications, and other authoritative sources. When a company publishes a press release about its e-commerce store’s significant events or achievements, these outlets may link back to the company’s site.
Forum and community backlinks
Engaging in forums, discussion boards, and online communities within the niche can lead to backlinks. By actively participating in discussions and providing valuable insights or solutions, companies can earn backlinks when other community members refer to the e-commerce site.