Many of the biggest global players in public relations, such as Ogilvy and Edelman, have a strong presence in Australia. But Australia has no shortage of innovative and noteworthy PR outlets with roots in its own soil, ranging from specialized agencies to firms reaching across a wide range of industry sectors. Read on to learn about some of Australia’s most outstanding PR firms.
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Professional Public Relations – PPR
With more than 40 years of experience under their belts, PPR has learned how to adapt to the changing needs of businesses in the digital age. Based in Sydney, their clients include local, national and international businesses: with offices throughout Australia, as well as in New Zealand, New York, San Francisco, Austin, Washington D.C., Cologne, Paris, London and a new one opening in Mexico City. Their reach is extensive — and growing.
Particularly strong in government, investor relations, fashion and beauty, and agriculture, PPR has experience crafting content for various media formats and emphasizes a strong creative flair as one of its strengths.
Callidus Public Relations
Callidus PR’s primary focus is in the financial, corporate, and professional service sectors though their clients include a wide range of nonprofits and government agencies too. Keeping corporate communications as the centerpiece of their work allows them to streamline their practitioners’ expertise, all have many years in public relations behind them.
Operating in Australia, New Zealand and across the Asia-Pacific region, their full suite of communications services garners prestigious recognitions. They were recently awarded the number one spot for “Best Government Relations Campaign” at CommsCon, a leading Australian PR event. This drew attention to the work they’ve done beyond their typical arenas, proving their flexibility and impact.
BBS Communications Group
This full-service communications agency brings 25+ years of experience to their client base comprising businesses in Australia, New Zealand, and the Pacific region. Their specialties include corporate PR for the social media age – remembering social media is often seen as unfriendly to large corporations, they train clients based on their insight into what makes a great online brand. With a team including several former journalists and other communications executives, they leverage their media insider’s perspective to engage both stakeholders and the public at large.
Anderson Knight PR
Anderson Knight’s services extend beyond public relations to the fields of marketing and event management. This eclectic set of specializations empowers them with unique insights informing their work across all three areas.
Unsurprisingly, they are known for marketing and public relations for large events. They ensured the brand reputation of Kia Motors at the Australian Open and handled both the management and communications for the Norton Street Italian Festa, a cultural event drawing over 100,000 visitors. Their clients include nonprofits, and notable names in the Australian culture and service industry sectors.
Rowland Public Relations
Based in Brisbane, Rowland’s international reach oversees projects in Europe, the USA, and South America. They have particular expertise in serving clients in Asia, including Papua New Guinea, Vietnam, Indonesia, New Caledonia, and the Philippines.
This global perspective gives them specialized experience in PR for governments, infrastructure, construction projects, agribusiness, and energy. With a keen eye for multiculturalism and an understanding of the issues making public relations so important in these fields, Rowland deftly assists a wide client base with communications helping the general public understand public works.