Best Technology PR Agencies
What is Technology PR
Technology Public Relations (Tech PR) focuses on specifically promoting and managing the reputation of technology companies, products, and innovations. It involves strategic communication efforts aimed at enhancing visibility, credibility, and positive perception of tech brands among their target audiences. In a crowded digital landscape, where innovation is rapid and competition fierce, effective PR strategies are indispensable and a hands-on agency can make all the difference. Through thoughtfully crafted narratives and thought leadership initiatives, Tech PR cultivates trust, establishes credibility, and shapes industry discourse, ultimately propelling tech companies toward sustained growth and market leadership in an ever-evolving digital ecosystem.
The Role of Technology PR Firms
The technology industry is constantly expanding, with companies creating new technologies or advancing upon existing ones. Technology PR firms play a big role in bringing awareness to these new software technologies or technology products while managing the communications and public image of the companies behind them. PR agencies play a role in cultivating brand image and awareness while managing reputational risks and safeguarding companies from potential pitfalls in the volatile media environment. By strategically leveraging various channels, including traditional media, social platforms, and industry events, PR professionals amplify the reach of a brand’s offerings, ultimately driving consumer and stakeholder interest.
Choosing a Technology PR Firm
We have compiled a list of 10 of the best technology PR firms, for both B2B technology PR and B2C technology PR.
1. ICR
Established in 1998, ICR partners with public and private companies to execute strategic communications and advisory programs and manage complex transactions and corporate events to enhance long-term enterprise value and corporate reputation. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to hundreds of clients across more than 20 industry groups.
Company size
250-999 Employees
Minimum Project Size
$10,000+
CEO’s name
Thomas M. Ryan
Some Prestigious Clients
ADT, Peloton. Gulf, Abercrombie and Fitch
Areas of expertise
Branding, Crisis Communication, Governance Solutions
2. 5WPR
Since 2003, New York City-based 5W Public Relations (5WPR) has worked with widely known and emerging brands, corporations, and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Financial Communications, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events, and Digital & Social Media. With a 360-degree approach to PR, social media, branding, and digital marketing, 5W delivers game-changing results for its clients. Every aspect of programming is designed to impact our client’s bottom lines, bringing leading businesses a resourceful, bold, and results-driven approach to communication.
Company size
249-500 Employees
Minimum Project Size
$10,000+
CEO’s name
Dara A. Busch, Matthew Caiola
Some Prestigious Clients
SodaStream, Vizio, Samsung SmartThings
Areas of expertise
Integrated Marketing, Digital Marketing, Crisis Management
3. Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. With more than 60 offices, Edelman delivers communications strategies that give their clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Since 1952, Edelman has remained an independent, family-run business, owning specialty companies Edelman Data x Intelligence (research, data), Edelman Smithfield (financial communications), Edelman Global Advisory (advisory), and United Entertainment Group (entertainment, sports, lifestyle).
Company size
6,000+ Employees
Minimum Project Size
Undisclosed
CEO’s name
Richard Edelman
Some Prestigious Clients
Xbox, HP, Sonos
Areas of expertise
Consumer Goods and Business PR & Marketing
4. Segal communications
Segal Communications is an award-winning public relations & communications agency that helps some of the world’s leading companies, organizations, and individuals establish their brands, build reputations, and amplify their stories. They provide strategic advice and tactical execution to legacy brands, disruptive startups, and revered thought leaders, in fields as diverse as beauty and biotechnology. More than consultants, they are true team members, working collaboratively with our clients to create something we are all proud to build.
Company size
10 – 49 Employees
Minimum Project Size
$5,000+
CEO’s name
Sarah Segal
Some Prestigious Clients
Animeta, Relay, Republic Wireless
Areas of expertise
Consumer Goods & Technology PR, Event PR
5. Babel PR
Launched in 2006, Babel works with established global brands, market challengers, and emerging disruptors. Babel is the communications agency for brands within the digital economy.
Company size
10 – 49 Employees
Minimum Project Size
$10,000+
CEO’s name
Ian Hood
Some Prestigious Clients
Epson, Vislink, SecureData
Areas of expertise
B2B Technology PR
6. Finn Partners
FINN Partners is one of the fastest-growing global, independent agencies serving clients through a powerful combination of hands-on partnership, highly specialized expertise, and a values-driven culture that champions integrity, collaboration, and innovation. More than an agency, they are a bold collective of communications advocates, stewarding brands, protecting reputations, influencing public policy, and leveraging data and analytics to shape the most important conversations of our day.
Company size
10-49 Employees
Minimum Project Size
Undisclosed
CEO’s name
Peter Finn
Some Prestigious Clients
Epic Games, Eviation Aircraft
Areas of expertise
Marketing & Communications
7. Channel V media
A New York Public Relations agency with global reach, Channel V Media creates brand narratives that result in more than media coverage, they influence markets. Since 2008, they’ve been transforming companies’ internal enthusiasm into widespread awareness, audience adoption, and market domination. They’ve made a name for themselves by repeatedly breaking international companies into the U.S. market, rising to the top of conversations in crowded industries, and working with established companies to revive interest and demand for products that never got the exposure they needed to gain market adoption.
Company size
10-49 Employees
Minimum Project Size
$25,000
CEO’s name
Gretel Going
Some Prestigious Clients
IBM, Breezometer
Areas of expertise
Technology PR, Media Relations
8. Bateman group
Renowned for its award-winning culture, the Bateman brand has evolved with exciting innovations backed by a gold standard of excellence. Focusing on technology companies, they bring together bold communications with diverse perspectives, business insights, and a data-driven approach to help clients stand out in the market.
Company size
50 – 249 employees
Minimum Project Size
$25,000+
CEO’s name
Fred Bateman
Some Prestigious Clients
Teleport, Google, Dialpad
Areas of expertise
Tech PR, Technology communications
9. Virgo PR
Virgo PR prioritizes and implements result-oriented communication campaigns that keep brands in front of key reporters and target audiences consistently by leveraging hard news (the easy part), unique narratives, and creative PR initiatives. Virgo PR’s meticulous approach begins with a comprehensive understanding of each brand’s DNA and core company values that make each client stand out and help shape press-worthy stories. Virgo PR’s work typically focuses on the B2B and B2C emerging technology landscape, digital fashion, gaming, luxury travel, and the center where technology and culture intersect.
Company size
2-10 Employees
Minimum Project Size
Undisclosed
CEO’s name
Mike Paffmann
Some Prestigious Clients
Green Box, OpenSea
Areas of expertise
Technology, Gaming and FinTech PR
10. UPRAISE Marketing + Public Relations
UPRAISE is a strategic, integrated communications agency with clients ranging from pre-seed startups to Fortune 500s. They score impressive results in industries across the board including (but never limited to ) consumer and consumer tech, enterprise technology, cybersecurity, financial services, and more.
Company size
10-49 Employees
Minimum Project Size
$5,000+
CEO’s name
Tim Johnson
Some Prestigious Clients
HPE, Microsoft, Oracle
Areas of expertise
Finance & Technology PR
Choosing a Technology PR Firm
With so many technology PR firms to choose from, choosing the one best suited to your business needs can have a significant impact on the growth of your business. It is important to research multiple technology PR agencies, look at work they have previously done for clients, and consider factors such as pricing, company size, and recommendations.
