Billboard Advertisement for Marketing and Communications

Bid Opening Date: September 22, 2022, 2:00 PM ET

Direct all inquiries concerning this IFB to:

Dennis Jimenez

Procurement Specialist II


Phone: 919-814-6724


The Department of Natural and Cultural Resources on behalf of its Division of Marketing and Communications (hereinafter “Department”), seeks to obtain pricing for and enter into a contract with a qualified Vendor to facilitate advertising on six (6) billboards in the Rockingham, Charlotte, and North Wilkesboro metropolitan areas to promote the Moonshine and Motorsports Trail campaign.

The Moonshine and Motorsports Trail Campaign will highlight our state’s history and cultural impact for increased economic development across the state. This project aims to instill a sense of pride and ownership of North Carolina’s unique history of distilling and motorsports through the years.

Distilling grew out of the state’s agriculture history—a rich, complicated distilling history that stretches back centuries. Auto racing in North Carolina has grown from occasional competitions among speed-hungry moonshiners during the 1930s to a multi-billion-dollar industry operating under the sponsorship of major corporations and attracting legions of devoted followers across the nation and world.


The Vendor shall furnish and deliver Billboard Advertisement with the listed specifications below. Items offered by the Vendor must meet or exceed the listed Specifications to be considered for award. The Department shall be responsible for all content and creative work for all advertising and will provide the Awarded Vendor all the necessary digital files for the advertising specified in this IFB. Awarded Vendor must provide Digital proofs prior to beginning production.

  • Item # Specifications
  • Product/Service
  • Offered Meets
  • Specification
  1. Vendor shall furnish and provide a total of six (6) Billboard Advertisements (two (2)

billboards per the targeted speedways) from January 2023 – December 2023 to

target markets for the Moonshine and Motorsports Trail campaign.

The vendor shall provide most effective locations for surrounding the speedways listed below.

Charlotte Motor Speedway

5555 Concord Pkwy S,

Concord, NC 28027

Rockingham Speedway

2152 N US Hwy 1,

Rockingham, NC 28379

Save The Speedway

381 Speedway Ln,

North Wilkesboro, NC 28659

  1. Vendor shall provide the billboard locations, display production (printing of Vinyl)

and installation. YES NO

  1. Provide permanent and illuminated digital or static billboards with the following

sizes: 10’6” x 36’0” / 14’0 x 48” / 10’0” x 29’0” YES NO

  1. Vendor must accept the following specifications/resolution for the Digital Display.

• Pixel dimensions 400 pixels high by 1400 pixels wide at 72 ppi.

• Compatible with the following software: Adobe: Photoshop, Illustrator, InDesign Macromedia Freehand & QuarkExpress.

• Accept the following image formats: .JPG, .PNG, .BMP or .GIF.

• Color matching: RGB color Mode.

  1. Provide the following specifications for the Static Display.

• Use the following material/substrate: Ecoflexx 3.0- or 7-ounce PVC Vinyl Flex.

• Accept images using the following software: Adobe Photoshop, Illustrator, or InDesign.

• Accept the following image formats: Native formats from the software listed above or .PDF, .TIFF,

or EPS.

• Must provide a minimum of 1 year warranty against ink fade, ink peeling, and

failure of material or pockets.

  1. The Vendor shall include a detailed listing of the suggested billboards that includes

the weekly impressions, media type/style, location/target market/panel and vinyl

size, where the billboard is facing, and other relevant information.

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