The Black Lives Matter Global Network Foundation (BLMGNF) is seeking proposals from qualified consultants or firms to provide social media strategy and execution support to the organization and its Board of Directors. The ideal consultant or firm will have experience working with social justice organizations, not-for-profit organizations, grassroots organizations, global movements and/or campaigns. Creators, solo-preneurs, and digital agencies passionate about driving discourse, narrative change, and Blackliberation through social media are encouraged to apply.
The goal for whichever consultant or firm is selected for this project will be to oversee social media management at the organization, with a focus on content development and enabling BLMGNF’s social channels to provide meaningful support in achieving BLMGNF’s short- and long-term organizing and power-building goals. This initial contract will focus on: –synthesizing BLMGNF’s current strategic objectives; –operationalizing them into tactical social media calendars, plans, processes, and outputs; and – co-developing a longer-term, multi-platform reputation management and social media storytelling strategy for the movement – all with direction and guidance from BLMGNF’s Board of Directors and communications/PR team.
Responsibilities
- Lead day-to-day operations of BLMGNF’s social channels (i.e. Instagram, X/Twitter, LinkedIn, TikTok, etc.) while working across the organization to provide ongoing, up-to-date coaching and support to Board members, consultants, and staff around strategic prioritization and usage of social media.
- Collaborate with BLMGNF’s Board to develop, improve, and iterate on intermediate and long-term plans for optimizing socialmedia to achieve north star goals.
- Synthesize best practices and inputs from BLMGNF’s Board and coalitional partners to ensure that BLMGNF’s social mediapresence accurately reflects the movement and organization’s activities, goals, values and views.
- Develop and implement platform-by-platform social media strategies (i.e. breakdowns of audiences, specific asks and content types, and crisis communications/scenario plans).
- Routinize analysis/management of all social media-related processes, systems, and tools.
- Coordinate with BLMGNF’s Board of Directors and communications/PR team on reporting infrastructure and agreed-upon success metrics for social media campaigns and programs.
Requirements/Other
Please provide answers to all of the questions below as part of your submission.
Section I: Your Company
- Describe your specialties, either as a consultant or a firm.
- Provide the names and contact information of three (3) clients/previous organizational spokespeople we can reach out to for references.
- How is your team structured? Who would we work with on a day-to-day basis?
- Describe your/your firm’s commitment to diversity, equity and inclusion. Please also provide specific examples that support this commitment.
- Describe your/your firm’s efforts to support the freedom and advancement of Black people, and to uplift all BIPOC communities.
- If possible, please provide specific examples of these efforts; for example, have you worked with other progressive advocacy and movement-building organizations previously?
Section II: Your Experience
- Provide three (3) examples of prior experience/successful campaigns that reflect how you/your firm can strengthen BLMGNF’s social content, presence, reputation, and strategy.
- Describe how you/your firm optimize(s) social media to achieve strategic goals.
- Describe how you/your firm use analytics to inform and strengthen outcomes.
- Describe your/your firm’s philosophy around and current implementation, if any, of emerging platforms and technologies (e.g. AI, AR/VR).
Section III: Your Approach
- Outline your process for onboarding new clients. Be sure to include a description/overview of, at minimum, the following:
- Your approach to needs assessments and success metric identification.
- Your timeline for introduction of strategic recommendations (i.e. 30-60-90).
- Softwares and processes you use to manage social media programs.
- Your full suite of services.
Section IV: Your Pricing
Please provide your rates and/or budget to fulfill the scope of work outlined. A successful engagement could result in expansion of initial scope (proposed success metrics are welcome, and will be agreed upon between selected candidate/firm and representatives of BLMGNF).
Due Date: 11:59 PM PST Sunday, January 19, 2025
Contact: hiring@blacklivesmatter.com
