Scope: RANA must upgrade its existing website to assist in customer acquisition for its middle-mile access network which wholesales lit and dark fiber, and its data center. In the wholesale broadband and data center services segments, prospective customers usually conduct up to 80% of their research for a provider on-line. RANA’s website must be an informative and engaging tool that causes the customer to engage in further discussions with RANA to become a customer. The scope of services requested shall include, but not be limited to, the following:
1. Go-to-Market Strategy
1. Research and analyze the competitive landscape and target audience needs.
2. Develop key messaging, positioning, and differentiators for RANA.
3. Outline marketing channels, customer acquisition strategies, and performance metrics.
2. Website Development
1. Design and develop a user-friendly, responsive website hosted at www.ranabroadband.net.
2. Include clear navigation, modern design aesthetics, and interactive features.
3. Optimize for SEO and integrate analytics tools to monitor website performance.
4. Ensure the website reflects RANA Broadband’s brand identity and unique positioning of being a middle-mile access network provider and an operator of a purpose-built data center offering services including colocation to ISPs, Carriers, Universities, government, and commercial entities.
5. Core Website Functionality:
a. Navigation: Intuitive menu structure with clear hierarchy for easy user access.
b. Content Management: User-friendly CMS interface for adding, editing, and updating content.
c. Search Functionality: Robust search capability with relevant filtering options.
d. Contact Forms: Functional contact forms with CAPTCHA protection to prevent spam.
e. Lead Capture Forms: Forms for capturing user information like email addresses and demographics.
6. Design and Usability:
a. Responsive Design: Adapting seamlessly to different screen sizes (desktop, tablet, mobile)
b. Visual Aesthetics: Consistent branding and design elements aligned with company identity.
c. User Experience (UX): Intuitive layout and navigation with clear calls-toaction.
d. Accessibility: Adherence to web accessibility standards for users with disabilities.
7. Technical Requirements:
a. Security: Robust security measures to protect user data (SSL certificates)
b. Performance Optimization: Fast loading times and efficient code
c. SEO Optimization: Built-in features to improve search engine ranking
8. Integrations and Features:
a. Social Media Integration: Ability to share content on social platforms.
b. Blog Section: Platform for publishing articles and news
Brand Book Creation:
1. Develop a comprehensive brand book that includes:
1. Logo usage guidelines
2. Brand color palette and typography
3. Tone of voice and messaging framework
4. Imagery and iconography styles 2. Ensure the brand book aligns with RANA’s brand values and target audience preferences.
RANA requests that offerors provide a proposed timeline for completion of the work with milestones. RANA Preferred completion time frame is not longer than 26 weeks.
Due Date: 2/24/25, no later than 5pm EST
Contact: Valeri Jacoutot vjacoutot@ranabroadband.net
