Branding RFP Issued By City of Jefferson, Georgia

The city’s administration department hereby solicits proposals from interested firms for professional assistance in developing a brand for the city.

Background:

Jefferson, a 200 plus year old community, is located in Northeast Georgia about an hour north of Atlanta along Interstate 85. Jefferson has a population of 10,195 and is the county seat of Jackson County with a population of 61,257 (2015 U. S. Census Bureau Estimates).  

Jefferson, the county seat of Jackson County, is named for President Thomas Jefferson. It is a picturesque community set among the gently rolling hills in the Piedmont Region of Georgia. The landscape is still dotted with small farms and lakes. Jefferson, like many small towns in the south, has gradually made the transition from agriculture, to textiles, to a balance of commercial and industrial businesses.

The City’s leadership is working to maintain Jefferson’s small town character while strongly encouraging the development of a diverse economy that employs the growing local workforce.

Most people move to Jefferson for economic opportunity, the small town atmosphere, and the wholesome environment for raising a family. The Jefferson City School System is highly ranked, year after year, in terms of student achievement and test scores. The City offers a broad range of community activities and an award winning recreation department for adults and children of all ages.

Jefferson’s most notable historic feature is the Crawford W. Long Museum. Dr. Crawford W. Long performed the first surgery using ether as an anesthetic, in Jefferson on March 30, 1842.  The museum honors that discovery, as well as giving you a glimpse into Jefferson’s past.

Scope of Work:

There is no specific service plan the city is requesting. Branding is about seeking out and articulating the unique features and characteristics of the city. Elements or expected components include:

· Developing a statement of the importance and significance of having a brand.

· Stakeholder and community involvement in developing and articulating a brand.

· Evaluation of alternatives if appropriate.

· Strategies for logo replacement.

· Providing clear implications as to what the city will do with the brand once developed/adopted (i.e., implementation) and its cost (i.e., budget for implementation) The city of Jefferson comprehensive plan includes a vision statement, goals, and policies that should be helpful in preparing responses to this request. It can be downloaded from the city’s web page: www.cityofjeffersonga.com/planning/page/comprehensiveplan

Due Date:

April 30, 2021

Address:

City of Jefferson, Georgia Department of Administration 147 Athens Street Jefferson, Georgia 30549