The Global Learning Centre of the Office of the United Nations’ High Commissioner for Refugees (UNHCR) invites qualified service providers to submit a firm proposal for the development and delivery of media training courses. The objective of this Request for Proposal (RFP) is to select and contract a service provider and establish a Frame Agreement with an initial duration of 3 (three) years, potentially extendable for a further duration of 2 (two) years in order to meet the demand for these rather specialised competencies. The overall objective of the project is to build the skills at various levels and functions within UNHCR to communicate effectively using the most up-to date techniques, methodologies and media in order to make the desired impact and achieve UNHCR’s communication objectives.
The Office of the United Nations High Commissioner for Refugees (UNHCR) was established by the U.N. General Assembly in 1950 to provide protection and assistance to refugees and Internally Displaced People (IDPs). Today, UNHCR is one of the world’s principal humanitarian agencies, its staff of more than 10,700 personnel helping more than 36 million people in more than 128 countries. Staff members work in a diversity of locations and conditions including in our Geneva and Copenhagen based Headquarters (HQ), Budapest-based Global Services Centre (GSC) and several field locations. For further information on UNHCR, its mandate and operations please see http://www.unhcr.org.
In the context of the fast changing and challenging environment in which UNHCR staff members need to represent UNHCR towards key stakeholders, the media, donors and the general public, the Global Learning Centre (GLC) in collaboration with the Division of External Relations (DER) recognised that there is an increasing need to develop communication skills.
Since 2009 the GLC has been offering various learning programmes to designated colleagues to hone their verbal and written communication skills and increase their level of confidence to interact with the media. One of these important courses is the media training. The course aims to enable UNHCR Representatives, Deputy Representatives and Public Information Officers to manage (difficult) media engagements more effectively in their day-to-day work.
The current challenges UNHCR needs to face day by day, the increasing number of refugees and the political situation in certain countries all contributed to the fact that the media has an increased interest in the work of the agency. So the number of situations in which Representatives, Deputy Representatives, Public information Officers and other Colleagues need to give interviews and represent the organisation to the media and the general public is continuously increasing. Therefore we find it necessary to continue to offer media courses.
Scope of Work:
Deliverables, approach and methodology:
- The selected vendor will be required to design and deliver a one-day Media training course.
- The design should include the method of the development needs analysis.
- The design should apply the principles of adult learning, stating clear learning objectives for the programme and describe detailed tentative training design including interactive activities supporting the learning objectives.
- The selected provider(s) should prepare the training design based on the learning objectives:
Learning objectives of the media training:
The course aims to enable UNHCR Representatives, Deputy Representatives, Public Information Officers and Assistants and External Relations Officers to manage (difficult) media engagements more effectively in their day-to-day work.
By the end of the course participants will be able to:
- formulate clear key messages
- formulate UNHCR messages on specific scenarios and provide graphic illustrations to back up their key messages
- go into interviews and press conferences with confidence and get their messages across – performing effectively as UNHCR spokespersons
- remain composed and effective during hostile and/or tricky interviews and in crisis situations.
- We expect the provider to include pre- and post-course work in the learning design (in Annex B of this RFP).
Among others, W2O Group provides media training inhouse.
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