BROWNSVILLE PUBLIC UTILITIES BOARD Request for Proposals For Marketing, Advertising and Crisis Communication Services
P019-23
PROPOSAL DUE DATE
Proposals are due January 18, 2023 before 5:00 PM, delivered via mail or courier service, to
the BPUB Purchasing Department, 1155 FM 511, Olmito, TX 78575. Proposals received after
the deadline will not be considered. Proposals will be acknowledged on January 19, 2023 at 11:30 AM.
SCOPE OF WORK
The selected VENDOR will work with the BPUB Communications & PR and Digital Information
Platforms Managers and staff to:
1. Develop Public Awareness Campaigns for BPUB Special Projects, including but not
limited to: Forensic Examination Report, Electrical Safety, Hurricane Preparedness, and others as assigned;
2. Perform Assessments of current utility’s communications plans;
3. Provide support with BPUB’s communication implementation strategies;
4. Assist with editing, writing, and designing support material for specific programs and/or
projects;
5. Provide employee spokesperson and social media interaction training;
6. Review utility’s website and social media platforms and provide recommendations on
enhancements and messaging;
7. Create graphic designs for ongoing projects;
8. Create video for ongoing projects;
9. Conduct weekly meetings with management and staff to review on going communications;
10. Implement Crisis Communications Plan on an as needed basis.
ANTICIPATED SERVICES
The BPUB anticipates contracting with a marketing, advertising and crisis communication services
agency to develop specific public awareness and education campaigns and provide consulting
services. The campaigns may include, but are not limited to, print advertisements, bill inserts,
posters, press releases, social media, and brochures. Services may also include placement of
advertisements.
Currently, the BPUB has the following communication outreach projects planned within the next
12 months:
1. Rate Adjustments
2. Solar Energy
3. Forensic Examination Report
4. Outage Management System
5. Advanced Meter Infrastructure (AMI) Implementation
6. Drought Contingency Plan
7. Resaca Restoration Project
8. Public Information Pieces
9. Assistance Programs
Additional programs and projects will be conducted during the year on an as needed or requested
basis.
