Brushfire Inc.: Notable Events in 50 Years
With more than five decades since inception, award-winning PR and marketing agency Brushfire Inc. specializes in digital and mobile media, public relations, social media management, and direct marketing.
Having worked with brands like The New Jersey Lottery, Remington, and Subaru, Remington, Thompson’s, and Minwax, the PR agency secured membership in Worldwide Partners, a global network of independent agencies with members across the USA and 89 countries.
Having been in existence for more than five decades, a brief overview of notable changes and accomplishments of the company is essential.
Notable changes and accomplishments
#1. Brushfire, Inc. acquired by Marketsmith, Inc.
Back is 2014, Marketsmith, Inc acquired Brushfire, Inc. in a cash deal. With the deal, the Monica C. Smith’s agency retained all 16 employees within Brushfire, Inc. and Brushfire’s president Joan Mueller continued in the same role.
On her part, Ms. Mueller pointed out the importance of Marketsmith investment in driving the business to unparalleled levels of success. By tapping into Monica Smith’s expertise, Brushfire Inc. sought to learn from an expert whose ad-spend exceeded $200 million dollars and drove more than $1.5 billion dollars in revenue.
#2. Awards
Following the company’s acquisition by the data-driven direct marketing firm Marketsmith, Inc., Brushfire bagged two awards at the Telly Awards.
First, the agency bagged the Bronze Telly award in the online commercial category, which came as recognition of Brushfire’s ingenuity in creating a heartfelt tribute to the shared expertise achieved through a long-term partnership with Minwax. Secondly, Brushfire scooped the Bronze Telly award in the Multi-Market Cable category for the humor-packed campaign dubbed “X, the Money.”
More recently, Brushfire Inc. was ranked seventh among 2019’s top 10 PR businesses in New York City. Through enhanced interaction with the media fraternity and the public, the agency was voted among the top 10 PR firms for a) responding rapidly to urgent situations faced by different clients; b) having a talent pool that’s staffed with dependable, committed and highly knowledgeable with communication strategies; c) going overboard to assist clients with services like Twitter, Facebook or live coverage events when clients host special events; d) Combining PR and SEO to generate exceptional outcomes.
#3. Clients and Campaign results
Working with PSEG Long Island, the agency managed to increase the client’s JDP score by more than 53 points. The jump in the JDP score helped the client move from the bottom quartile to the top of the second quartile.
Similarly, working with the SHARK brand helped the client increase their fourth-quarter revenue by more than 28% while cutting marketing expenditure by 21 %. These results highlighted the significance of optimization planning in increasing marketing ROI.
Tasked with the role of increasing the Widex brand’s awareness among audiologists, who are the gatekeepers in the hearing-aid space, and among consumers, the PR agency achieved phenomenal results. Through a 4-month campaign dubbed “Next Level Rewards”, the agency increased consumer purchases by more than 95% units of the company’s initial goal and exceeded the company’s goals for signups among hearing professionals by more than 11.5%.
