- a) Build and strengthen CalHFA’s public image.
- b) Creatively use digital and traditional marketing methods to increase product sales, brand awareness and traffic to website and social media profiles.
- c) Implement and manage digital and traditional media buys.
- d) Assist with ad campaign concept development and production.
- e) Produce campaign analysis, reporting and recommendations.
- f) Market research, focus groups and analysis.
- a) Build and strengthen CalHFA’s public image, business partnerships and media re
- b) Writing digital content, speeches, and talking points; assistance with writing and distributing press releases and announce
- c) Product promotion through interviews and earned media.
- d) Provide media training to CalHFA staff when necessary.
- e) Research and report on news/media about the Agency/brand.
- f) Research and report on affordable housing industry news/me
- g) Provide strategic advice and crisis management messaging; brand protecti
- h) Assistance with large event manage
