Cannabis is More Than Just 4/20 – Bringing Awareness to the Industry Year-Round

CBD is gaining popularity due to its potential health benefits and changing regulations around its sale and distribution. As a result, many CBD brands are emerging in the market. But some brands only focuscannabis marketing efforts on 4/20, the “cannabis holiday”. While this can boost visibility, it’s crucial for CBD brands to develop year-round cannabis digital marketing strategies, among others, to engage their target audience and generate awareness.

Content creation

CBD and cannabis content can build awareness and establish a brand as a trusted source. CBD educationis key, with posts on benefits, usage, dosage, and safety. Lifestyle content, customer testimonials, and product updates also help. Content must resonate with the target audience and provide value.

Paid advertising

Cannabis marketing efforts can benefit from paid advertising to boost CBD brand awareness. Platforms like Google Ads, Facebook Ads, and Instagram Ads offer the ability for brands to targeted ad campaigns. Adhering to CBD and cannabis advertising policies and regulations is crucial for approval and compliance which is why brands may want to consider partnering with an agency who is well versed in both paid campaigns and the CBD space to ensure budget optimization as well as compliance. 

Blogging and content marketing

Brands can provide cannabis and CBD education through a blog or resource center on their website. They can create informative articles, guides, videos, and infographics. The content should address common questions, concerns, and misconceptions about CBD. This establishes the brand as an authority and educates the audience.

Social media engagement

Cannabis social media marketing can help brands engage with their audience. Responding to comments, messages, and mentions can increase engagement. Polls, surveys, and questionnaires can gather feedback and build a loyal community of followers.

User-generated content

CBD brands can generate awareness and advocacy by encouraging user-generated content. Branded hashtags can inspire audiences to share their experiences, testimonials, or creative content related to CBD and cannabis. This can increase engagement, generate buzz, and showcase the benefits of CBD through real-life stories.

Community events and sponsorships

CBD brands can build relationships and generate awareness by participating in or sponsoring community events. Events related to health and wellness, cannabis, or CBD are ideal. Local events, trade shows, and seminars are great opportunities. Sponsoring events or organizations that align with the brand’s values can enhance credibility and generate positive exposure.

Advocacy campaigns

Advocacy campaigns can boost CBD awareness and promote its benefits. Brands can partner with influencers, healthcare professionals, or advocates to showcase CBD’s positive impact on health and wellness. This generates positive publicity, builds advocacy, and enhances the brand’s image.

Seasonal promotions

Seasonal promotions can boost CBD brand awareness and demand. Limited-edition products, bundles, or promotions that match seasons or holidays can create exclusivity and entice customers to try new products or take advantage of time-sensitive deals.

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