Consumer PR That Works: Winning Hearts in the Age of Skepticism
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today’s skeptical marketing landscape
06/19/2025
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today’s skeptical marketing landscape
Learn how CPG brands market baby products in a competitive landscape, from digital trends and sustainability to influencer partnerships and personalization strategies
Learn how small CPG companies can leverage digital marketing tactics like social media, influencers and content marketing to compete with larger brands in online spaces
Learn how CPG brands struggle with PR, from transparency issues to social media mishaps. Analysis explores common failures and offers solutions for better brand reputation.
Learn how apparel PR evolved from simple product promotion to a complex strategy shaping fashion trends and social issues through digital media, influencers and storytelling
Learn how successful brands use PR strategies, storytelling and social media to build trust, create emotional connections and stand out in today’s competitive marketplace
Learn how sneaker brands use PR strategies, limited drops and influencer power to turn footwear into cultural phenomena and build passionate communities online
Analysis of top mom and baby PR campaign failures reveals key lessons in brand trust, transparency and safety. Learn what went wrong and how companies can avoid mistakes.
Learn from major retail marketing failures, including Target, JC Penney, Gap, Sears and McDonalds. Explore key lessons for creating successful in-store campaigns.
Learn how small food brands use PR strategies like authentic storytelling, influencer partnerships and social media to build loyal communities and achieve growth
