Challenges for digital commerce

2022-05-13 by EPR Staff
5 Tips to Deal with Global E commerce Digital Marketing Challenges

Digital commerce has its own set of challenges. The digital commerce industry has been growing and so have its challenges. The pandemic has witnessed the shift to digital commerce, and people have started using e-commerce to make purchases that they would have previously bought in brick-and-mortar stores. Shopping is definitely easier, but it has also brought new problems for companies. Given below are the challenges faced by digital commerce.

Uncertainty

The pandemic has brought consumer anxiety, and since supply chains are affected by uncertainty, digital commerce, too, has been affected by it. There have been shipping difficulties, and social distancing measures have resulted in constraints in fulfillment. Incomes have also shrunk, which will continue to impact digital commerce.

Competition

Digital commerce is a competitive industry. More and more brands are investing in e-commerce stores. All the competition is daunting. Ecommerce companies must optimize their strategies. Companies need to differentiate themselves to give themselves a competitive advantage. To stay ahead of the curve, businesses have to focus on the quality of their products and unique branding. Visual appeal is not enough. Customers should be given personalized experiences.

Attracting customers

These days, customers have a lot of options to choose from. How can companies make sure that consumers pick their business over others? Customers look up recommendations and use Amazon to look up prices. They read product reviews. Building customer loyalty is a challenge. Retailers have to figure out how to attract customers effectively.

Competitive pricing and shipping

Most customers prefer to make purchases from businesses that offer free shipping. For instance, Amazon offers such good shipping deals that most customers are reluctant about making online purchases elsewhere. It is difficult to get rid of shipping costs completely. Yet there are ways to make shipping offers that seem attractive to the customer base. A subscription might bring down the shipping costs, or carriers can charge lower fees. Adequate research is required to find the best solution for customers.

Identity verification

Businesses have to make sure that any visitors to their websites are real people who intend to make purchases. Companies must make sure that their website visitors are not bots or fraudulent accounts. It is essential to perform identity verification for each customer. High volumes of orders and zip codes that do not match addresses are signs of suspicious activities. In such cases, it is wise to invest in software solutions like identity checks and instant authentication. Investing in cybersecurity can be costly.

Difficulty in tracking items

With tightening travel measures due to the pandemic, suppliers have been postponing delivery dates. Most customers prefer fast and secure shipping and as such, it is becoming increasingly difficult for them to track items that they order. For the business too, it is difficult to keep an eye on their stock. It helps if businesses have storage facilities, and they should track items with the help of serial numbers.