Scope: The Chittenden Solid Waste District (the District, CSWD) hereby solicits proposals from qualified Agencies to provide marketing and advertising services to the District as its Agency of Record. Proposals are sought from individuals, partnerships or firms that have experience in marketing strategy, advertising campaign development, and creative design/execution including collateral, video, digital and signage. The services shall include, but not be limited to: branding, strategic development, creative services, media buying and planning, advertising campaign management and execution. This section provides a brief description of the types of services that the District currently believes will be provided by the successful Respondent.
After the agency/CSWD relationship is established, a list of project work will be created.
Outlined below are brief descriptions of the focus areas that the successful Respondent is expected to assist CSWD with over the contract term. Should additional areas of focus become evident over the course of the contract, the Agency should make these areas known to the CSWD Project Manager, who at that time will determine whether the Agency should proceed with work.
Strategic Services:
• Creation of annual marketing communications plan. Includes:
– Facilitation of CSWD internal stakeholder conversations around marketing goals for the organization and individual departments
– Develop and execute actions plans for marketing plan projects with CWSD Outreach, Marketing & Communications staff
• Development of Creative direction and strategy/concept development for the organization
– Facilitation of CSWD internal stakeholder conversations around creative vision for the organization
– Update current branding guidelines for the organization
Creative Services: Services related to the creation of marketing materials such as:
• Graphic design for all marketing needs including facility signage
• Branding enhancements
• Collateral development (brochures, fact sheets, posters, etc.)
• Copywriting
• Video production
• Social media content development
• Website creative
• Digital marketing assets
Market research Media Planning and Buying Services:
• Services related to the placement of marketing materials with paid media, such as:
– Developing timelines and flight schedules o Negotiating efficient buys and cost-effective rates – Trafficking insertion orders and creative to media outlets
Required Reporting:
• Monthly status and optimization updates for active campaigns
• Detailed summary report per campaign
• Annual report of KPIs
Due Date: Monday, 1/27/2025, 3:00 P.M.
Contact: Alise Certa, Marketing Communications Manager acerta@cswd.net
