Cincinnati Airport Issues Marketing RFP
The Cincinnati/Northern Kentucky Int’l Airport (CVG) has recently issued a marketing RFP and is seeking a top-tier agency who can help them with a variety of needs.
CVG is in the midst of a brand reinvention as it continues its transition from a dominant airline hub geared towards business travelers to a multi-carrier airport serving an equal mix of business and leisure passengers. Facilitating this shift is a change in the carrier mix and a significant lowering of average airfares. The airport is seeking a firm to assist staff in the creative development and media placement for the next phase of marketing and advertising. They seek a firm that offers deep experience and varied expertise from having served a broad range of clients. The selected firm will need to be able to work creatively and cooperatively with community stakeholders and with the organizations business partners.
The selected firm(s) will create strategic marketing campaigns and develop related materials, and execute campaigns including strategic messaging, conceptualization, art direction, copywriting and production for print, outdoor, multimedia, radio and online executions. The selected firm will provide research, analysis, strategy, negotiation and placement.
Proposals are due by February 18, 2016 and should be submitted to:
KENTON COUNTY AIRPORT BOARD
Candace S. McGraw, Chief Executive Officer
CINCINNATI/NORTHERN KENTUCKY INTERNATIONAL AIRPORT
Hebron, Kentucky 41048