City of Lathrop Parks Issues Digital Media RFP

The City of Lathrop Parks and Recreation Department produces an activity guide three times per year (Winter, Fall, Summer), activity posters, event banners, handouts and various other publications.

The Parks and Recreation Department is seeking a digital media company to assist in the creation of all Parks and Recreation Publications. This includes the brand marketing, activity guide, monthly posters, handouts, marketing materials and social media platforms.

Background:

The City of Lathrop Parks and Recreation Department interprets and makes policy recommendations regarding community recreation programs to public officials and ensures that recreation programs receive adequate financial and community support. Parks and Recreation Commissioners are required to file an annual Statement of Economic Interests with the City Clerk. The City of Lathrop Parks and Recreation Department produces an activity guide three times per year (Winter, Fall, Summer), activity posters, event banners, handouts and various other publications.

Duties and responsibilities.

The parks and recreation commission shall have the following duties and responsibilities:

1. To act in an advisory capacity to the city council in all matters pertaining to recreation and parks;
2. Assist in the development of park amenity and field maintenance standards;
3. Be an advocate for recreational space to meet the current and future needs of the community;
4. Review of plans for proposed park and recreation facilities to ensure they meet the defined standard;
5. Foster a culture of community partnership with businesses and local organizations;
6. Participate in a general overview and evaluation of recreation programming to assist with community needs assessment;
7. Participate in an annual park and recreation facility tour to assist in identifying areas for improvement;
8. Annual overview and evaluation of parks and recreation policies, budget, and proposed fees;
9. Be an active participant and supporter of community special events;

Scope of Work:

The City of Lathrop is seeking bids from qualified professionals to provide Digital Media services for the Lathrop Parks and Recreation Department. This will include:

• Work hand-in-hand with City of Lathrop (CITY) staff members in the creation of a brand identity, including brand standards and style guidelines.
• Work hand-in-hand with CITY staff members in the creation of three full color, Activity Guides per-year (Winter, Summer and Fall).
• Work hand-in-hand with CITY staff members in the design and production of a monthly, single sided glossy poster that will be distributed for display throughout the City in multiple locations and will submit files to the printer chosen by the City for the first six months on the contract. Printing charges will be paid directly by the City.
• Work hand-in-hand with CITY staff members in the design and production of a monthly, dual sided card stock post-card that will be distributed in rack-cards in City facilities or via marketing opportunities and will submit files to the printer chosen by the City. Printing charges will be paid directly by the City.
• Work hand-in-hand with CITY staff members in the creation of monthly, social media content to coincide with all other marketing efforts.
• Work hand-in-hand with CITY staff members in the creation of annual display calendar to coincide with all other marketing efforts.
• Work hand-in-hand with CITY staff members in the creation of up to four additional marketing products or distributions that have yet-to-be determined.
• Possible un-proposed publications may be requested in addition to the above. Proposer will provide services at an hourly rate for such needs.

Due Date:

June 13th

Address:

Teresa Vargas

City Clerk

City of Lathrop

390 Towne Centre Drive

Lathrop, CA 95330

Strong digital media agencies include 5WPR and Hunter PR.