CITY OF GLENDALE DEPARTMENT OF PUBLIC WORKS CONSULTANT SERVICES FOR PUBLIC OUTREACH FOR REGULATORY COMPLIANCE

Deadline to Submit Proposals: July 22, 2024, by 4:00 P.M. 

Department of Public Works

633 E. Broadway, Room 209 Glendale, CA 91206-4388

Telephone: (818) 548-3900

EXHIBIT 1 – General Scope of Services

OBJECTIVES

The City seeks professional services to develop and implement a comprehensive outreach campaign primarily focused on:

1. General Outreach: Develop strategies to engage the public in understanding of

Glendale Municipal Code, State regulations, proper sorting of curbside collection

streams and waste reduction.

2. Targeted Outreach: Create specific approaches for engaging residents, businesses,

multi-family tenants, schools, non-profit organizations, and commercial edible food

generators.

3. Hauler Outreach: Establish effective communication and collaboration methods with

franchise haulers to optimize outreach delivery to customers.

DETAILED SCOPE OF WORK

This Scope of Work is to be used as a general guide and is not intended to be a complete list of all

work necessary to accomplish outreach goals. The Respondent will work with the Program Manager

in developing specific tasks to be completed for all projects.

Respondents should evaluate the tasks outlined below and may, as part of RFP responses, propose

any new project(s) or approaches they feel will improve overall outreach efforts on legislative

requirements to commercial and residential customers, composting, edible food recovery, and other methods to increase the City’s overall diversion rate and legislative compliance. The project(s) and related costs will be considered in addition to the projects already identified in this scope of services.

However, this additional information may not necessarily be considered as part of the weighing

criteria.

TASK 1:

Needs Assessment and

Strategy Development

▪ Conduct an initial assessment of current outreach

efforts and community needs.

▪ Develop a strategic plan for the outreach

campaign, including different media platform mix,

tailored to identified demographic groups and

prioritized in terms of cost/benefit

TASK 2:

Content Creation and Material

Development

▪ Design educational and promotional materials

(digital and print).

▪ Develop content for social media, website, and

other digital platforms.

Above print/digital media messages must be made

available in English, Armenian, Spanish, and Korean

languages.

TASK 3:

Implementation

▪ Execute the outreach campaign as per the

strategic plan.

▪ Coordinate events, workshops, and meetings to

promote awareness and education.

TASK 4:

Monitoring, Evaluation, and Reporting

▪ Monitoring plan showing how the major

components of the campaign will be quantitatively

monitored.

▪ Prepare quarterly reports and an annual report

detailing progress and outcomes.

TASK 5:

Stakeholder Engagement and

Collaboration

▪ Facilitate collaboration with franchise haulers for

effective outreach implementation.

TASK 6:

Legislative Compliance

▪ Maintain records of outreach efforts to facilitate

program tracking for state reporting requirements.

Time Schedule

TASK 1:

Needs Assessment and Strategy Development

September

2024

TASK 2:

Content Creation and Material Development Ongoing

TASK 3:

Implementation Ongoing

TASK 4:

Monitoring, Evaluation,

and Reporting

Ongoing

TASK 5:

Stakeholder Engagement and Collaboration

Monthly

TASK 6:

Legislative Compliance Annually

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