CITY OF GLENDALE DEPARTMENT OF PUBLIC WORKS CONSULTANT SERVICES FOR PUBLIC OUTREACH FOR REGULATORY COMPLIANCE
Deadline to Submit Proposals: July 22, 2024, by 4:00 P.M.
Department of Public Works
633 E. Broadway, Room 209 Glendale, CA 91206-4388
Telephone: (818) 548-3900
EXHIBIT 1 – General Scope of Services
OBJECTIVES
The City seeks professional services to develop and implement a comprehensive outreach campaign primarily focused on:
1. General Outreach: Develop strategies to engage the public in understanding of
Glendale Municipal Code, State regulations, proper sorting of curbside collection
streams and waste reduction.
2. Targeted Outreach: Create specific approaches for engaging residents, businesses,
multi-family tenants, schools, non-profit organizations, and commercial edible food
generators.
3. Hauler Outreach: Establish effective communication and collaboration methods with
franchise haulers to optimize outreach delivery to customers.
DETAILED SCOPE OF WORK
This Scope of Work is to be used as a general guide and is not intended to be a complete list of all
work necessary to accomplish outreach goals. The Respondent will work with the Program Manager
in developing specific tasks to be completed for all projects.
Respondents should evaluate the tasks outlined below and may, as part of RFP responses, propose
any new project(s) or approaches they feel will improve overall outreach efforts on legislative
requirements to commercial and residential customers, composting, edible food recovery, and other methods to increase the City’s overall diversion rate and legislative compliance. The project(s) and related costs will be considered in addition to the projects already identified in this scope of services.
However, this additional information may not necessarily be considered as part of the weighing
criteria.
TASK 1:
Needs Assessment and
Strategy Development
▪ Conduct an initial assessment of current outreach
efforts and community needs.
▪ Develop a strategic plan for the outreach
campaign, including different media platform mix,
tailored to identified demographic groups and
prioritized in terms of cost/benefit
TASK 2:
Content Creation and Material
Development
▪ Design educational and promotional materials
(digital and print).
▪ Develop content for social media, website, and
other digital platforms.
Above print/digital media messages must be made
available in English, Armenian, Spanish, and Korean
languages.
TASK 3:
Implementation
▪ Execute the outreach campaign as per the
strategic plan.
▪ Coordinate events, workshops, and meetings to
promote awareness and education.
TASK 4:
Monitoring, Evaluation, and Reporting
▪ Monitoring plan showing how the major
components of the campaign will be quantitatively
monitored.
▪ Prepare quarterly reports and an annual report
detailing progress and outcomes.
TASK 5:
Stakeholder Engagement and
Collaboration
▪ Facilitate collaboration with franchise haulers for
effective outreach implementation.
TASK 6:
Legislative Compliance
▪ Maintain records of outreach efforts to facilitate
program tracking for state reporting requirements.
Time Schedule
TASK 1:
Needs Assessment and Strategy Development
September
2024
TASK 2:
Content Creation and Material Development Ongoing
TASK 3:
Implementation Ongoing
TASK 4:
Monitoring, Evaluation,
and Reporting
Ongoing
TASK 5:
Stakeholder Engagement and Collaboration
Monthly
TASK 6:
Legislative Compliance Annually
