City of Plainview Conventions & Visitors Bureau & Plainview/Hale County EDC
Request for Qualifications for Marketing / Design Services
The deadline for submission of proposals is 4:00 p.m. on Thursday, October 27, 2022.
STATEMENT OF QUALIFICATIONS FOR MARKETING AND DESIGN SERVICES
The City of Plainview is seeking Professional Services from a qualified marketing / public relations firm registered to practice in the State of Texas for Convention and Visitors Bureau / Economic Development Marketing & Design Services.
I. SCOPE OF WORK
The following are key deliverables:
• Marketing strategy for Tourism (Plainview CVB) and Plainview Civic Center campaigns
• All new creative concepts and implementation for tourism efforts and the Plainview Civic Center
• New Logo, Branding and Design Implementation for Plainview/Hale County EDC
• Marketing strategy for Plainview/Hale County EDC utilizing industry best practices
• Attend all event marketing team meetings as required by Plainview CVB and EDC.
• Regular status calls to review outstanding items.
• Track budget, schedule, and list of deliverables to ensure timely completion, review, and submission.
• The production of a written marketing report following each campaign no later than 20 days following
ending of the campaign which should include typical data analytics to demonstrate the effectiveness of
the campaign.
Creative Deliverables
- Tourism Civic Center Economic Development
- Digital Ads Digital Ads Digital Ads and templates
- Print Ads Print Ads Print Ads
- Brochure Brochures and other marketing
- collateral as needed.
- Social Media Graphics Social Media Graphics Social Media Graphics
- Sponsored Content Pieces Sponsored Content Pieces Sponsored Content Pieces
- Billboards
- Social Media Videos Support for website development
- Development of a new logo and
- brand, including key messaging
- Branding Guide (Colors, Text, etc.)
- Promotional Items Promotional Items
- Photography and Video
- production, including drone
- photography
- Google Search Ads Google Search Ads Google Search Ads
