City of Seguin & Seguin Economic Development Corporation Public Relations and Marketing Services RFP

DUE DATE: 3:00 p.m., August 29, 2023


The purpose of this Request for Proposals (RFP) by the Seguin Economic Development

Corporation (SEDC) is to solicit proposals from qualified and experienced firms to plan,

coordinate, and administer PR and Marketing Services to position Seguin, TX as an attractive

place to live, work, and play. The firm will help the SEDC to implement a creative PR and

Marketing strategy that will enhance Seguin’s image at a regional, state and national level; attract

qualified talent to Seguin with the goal of filling Seguin’s current and future high demand jobs;

and help attract new businesses and investment.


Nestled along the banks of the Guadalupe River, Seguin, Texas, is a pro-business community

located in one of the fastest-growing regions in the U.S. Named in honor of Colonel Juan Seguin,

a political and military figure of the Texas Revolution who helped to establish the independence

of Texas, today Seguin is a regional manufacturing, retail and health care hub with a skilled

workforce, a competitive tax structure and plenty of commercial real estate.


Seguin’s strategic location positions it as a gateway to success for businesses of all sizes. Located

conveniently along Interstate 10, the city of Seguin is within proximity to both the San Antonio

and Austin markets, making Seguin an ideal choice for companies seeking efficient distribution

channels and supply chain management. State Highway 130 intersects with Interstate 10 on the

east side of Seguin, providing faster and more efficient travel options for commuters and

commercial traffic. This strategic location offers a drive time of only 30 minutes to San Antonio,

60 minutes to Austin, two-and-a-half hours to Houston, and three hours to the U.S.-Mexico


Additionally, Seguin is located within 60 minutes of two international airports (San Antonio

International Airport and Austin-Bergstrom International Airport) and two deep water ports (Port

of Corpus Christi and Port of Houston). Seguin’s location enables its manufacturers to tap into a

diverse and skilled labor pool while also providing easy access to customers around the world.

Robust Economy

The thriving economy of Seguin acts as a catalyst for business growth and success. The city has

nurtured a diverse range of industries, including advanced manufacturing, distribution,

warehousing, health care, agriculture and education. Manufacturing is the backbone of Seguin’s

economy, accounting for 1 in 3 jobs within the region and representing one of the strongest

manufacturing clusters in the state of Texas, according to JobsEQ.

More than 50 different manufacturers, some of which are Fortune 500 and Fortune Global 500

companies, do business in Seguin. Corporations such as Caterpillar, Vitesco Technologies, Tyson

Foods, Niagara Bottling and CMC Steel all have major manufacturing operations within the city

of Seguin. In fact, the Seguin region has more than 7,000 manufacturing jobs — more than three

times the national average, according to JobsEQ.

The city of Seguin and the surrounding area continue to see new jobs created in the region. Since

2019, several economic development projects have been announced: Teijin Automotive

Technologies, United Alloy Inc., Yukon Ventures, Maruichi Stainless Tube Texas Corporation, and

Premium Waters Inc. Seguin’s existing manufacturers continue to find value within the Seguin

community. Within the past two years, five separate industrial expansion projects have taken

place in Seguin, resulting in more than 700 retained jobs and more than $85 million in new capital

investment, according to the city of Seguin and Seguin Economic Development Corporation).

The city of Seguin and the state of Texas feature a competitive tax climate and powerful

incentives to allow manufacturers to invest in the things that matter — growing their workforce,

improving facilities and boosting their bottom line.

A Rapidly Growing and Supportive Community

The city of Seguin is a rapidly growing community with a population of about 33,000 residents.

Over the past 10 years, Seguin has seen nearly a 25% increase in population, and since 2020, the

Seguin population has grown 13.5%. The growth shows no signs of slowing down. More than 20

new residential subdivisions are under construction within city limits, and since 2020, the city of

Seguin has issued nearly 3,000 residential building permits, according to the city of Seguin

Permitting Department. Given the current pace of residential growth that Seguin is currently

experiencing, city officials anticipate that the population will exceed 50,000 by 2031.

Seguin is also a community known for its warmth, collaboration and unwavering support for local

businesses. Organizations such as the Seguin Economic Development Corporation and the Seguin

Area Chamber of Commerce actively assist entrepreneurs in navigating the business landscape,

providing resources, networking opportunities and advocacy. The community’s dedication to

fostering growth is further demonstrated through a vibrant calendar of events, festivals and

community gatherings, which attract visitors from far and wide, presenting excellent

opportunities for exposure and customer engagement.

Talented Workforce

Seguin, Texas, boasts a highly skilled and motivated workforce that serves as a valuable asset to

businesses operating in the city. With a population of about 35,000 people, Seguin benefits from

a diverse labor pool comprising individuals with a wide range of skills and expertise. The city’s

strategic location near major highways and proximity to larger metropolitan areas ensures access

to a large talent pool. The city of Seguin works closely with businesses and educators to support

workforce development, including assistance with programs, initiatives, funding and

recruitment. The city also offers various vocational and technical training programs, ensuring that

the local workforce possesses the necessary skills to meet the demands of diverse industries.


Seguin benefits from itsstrategic location along Interstate 10, providing convenient links to other

major cities and markets in Texas and beyond. The city offers reliable and modern services,

including a well-maintained electrical grid, water supply and wastewater management systems.

The city also offers reliable and high-speed internet infrastructure, enabling businesses to stay

connected and thrive in the digital age. Seguin’s robust infrastructure is a testament to the city’s

commitment to supporting economic growth and enhancing the overall well-being of its



The following provides a general overview of the specific work assignments the SEDC will expect

the selected firm to complete. These should not be considered an exhaustive listing of tactics to

be employed to meet the goal stated in the introduction. SEDC welcomes proposer’s

recommendations to add strategies and tactics to this list that can further enhance the SEDC’s

ability to create awareness of the city of Seguin’s pro-business environment and quality of life

within the Seguin community.

The agency will need to complete a comprehensive overview describing how the agency would

approach each of the items below; the budget page should itemize anticipated costs for fulfilling

expectations. Agency will be expected to utilize findings and recommendations from the City of

Seguin and SEDC’s Comprehensive Economic Development Strategy (CEDS) (estimated

completion October 2023) to help develop PR and Marketing strategy.

1. Image and Reputation Enhancement Campaign: Propose and implement a PR and

Marketing strategy that elevates the exposure of the city of Seguin to targeted audiences locally, regionally, statewide and nationally.

2. Talent Recruitment Campaign: Develop a marketing strategy and campaign highlighting

Seguin as both a great place to visit, but also a fantastic place to live with great employment

opportunities. Talent recruitment and retention campaign may be broad in scope, and

should also have a focus on high-demand, high-wage occupations in Seguin.

3. Business and Investment Recruitment Campaign: Develop a marketing strategy and

campaign that positions Seguin as the ideal location to invest in and relocate a business.

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