CITY OF UNION CITY ISSUES SOCIAL MEDIA RFP

The successful candidate will provide the City with services related, but not necessarily limited to:

1. Develop content on the City’s social media accounts to provide public information as specified and approved by the City;

2. Conduct a social media audit to benchmark the City’s existing status in social media and provide clear guidelines for developing successful social media engagement strategies;

3. Maintaining, updating and expanding the City’s social media accounts upon request of the City;

4. Provide recommendations for day-to-day community management, including required resources, initial program and asset setup, and maintenance.

5. Content creation, posting strategy for social media platforms including Facebook, Instagram, and Twitter. 6. Ability to incorporate information into the City’s social media accounts in the Spanish language and create accounts with bilingual components by an individual fluent in the Spanish language and not by using any auto translation tools;

7. Performance of any other related tasks as directed by the City. 4835-7075-9650, v. 1

8. The vendor shall provide monthly billing statements that include a brief statement showing the original amount of the Contract, any increases established by amendment to the Contract, the amount previously billed under the Contract, and the total amount of unbilled funds remaining available under the Contract, and the total amount of unbilled funds remaining available under the Contract after deduction of the most recent amount billed. A copy of each billing statement shall be made available to the State Fiscal Oversight Officer upon request.

Due Date: 10:15 am on March 26, 2025

Contact: Hilda I. Rosario, Deputy City Clerk City of Union City 3715 Palisade Avenue Union City, New Jersey 07087

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