The City of Rock Island Seeks Communications/Marketing Services

Purpose:

The City of Rock Island is accepting proposals for a firm to develop and execute a strategic public relations/marketing program for the City.

Scope of Work:

• Increase awareness and understanding of the City’s strategies, accomplishments, and challenges.
• Stimulate interest in new businesses and home ownership (portray Rock Island as a great place to live, work, and play).
• Build relationships and awareness necessary to position the City as open, transparent, and willing to listen.
• Develop and implement communications systems and protocol to nurture and maintain citizen engagement.
• Develop appropriate marketing materials to improve the city’s communications with current residents and business owners.

To accomplish these goals the successful candidate will:

• Coordinate efforts with other key stakeholders in the community including Economic Growth Corporation, Rock Island School District 41, neighborhood groups, non-profit organizations, etc.
• Attend semi-monthly Department Director meetings and work with Directors to identify opportunities for positive promotion and news coverage.
• Attend semi-monthly Council meetings as needed.
• Attend evening community and stakeholder meetings as needed.
• Meet regularly with the Mayor and City Manager to discuss strategies.
• Assist City Departments with news releases, press conferences, and media conversations.
• Oversee the City’s website and social media (Facebook, Twiter, YouTube, Nextdoor, etc.) to communicate messages focused on the City’s priorities and address citizen concerns.
• Identify and recommend ways to more effectively communicate between citizens and the City staff.

Due Date:

April 21st, 2018.

Address:

Randy Tweet

City Manager

1528 3rd Ave

Rock Island, IL 61201

Edelman PR and Zeno Group have strong offices in Illinois.