CITY OF SAGINAW SEEKS MARKETING FIRM

CITY OF SAGINAW SEEKS MARKETING FIRM

The City of Saginaw is seeking the Michigan Economic Development Corporation’s (MEDC) Redevelopment Ready Communities (RRC) certification. The RRC certification assures potential investors, businesses and residents that the communities has policies and practices in place to facilitate economic development, and are welcoming and committed to working on the revitalization and growth of Saginaw.

The City of Saginaw was approved by the MEDC for the RRC Program in December 2015. A team of staff members from multiple departments was formed to work on the components of the RRC Program. It was decided to contract with a professional organization to prepare the Marketing Plan.

Scope of Work:

Marketing & Branding Plan & Deliverables

Phase I – Research

  • Brand and marketing audit
  • Situational analysis
  • SWOT analysis
  • Interviews with stakeholders
  • Identify what the city has to offer: workforce, location, space, incentives, market and infrastructure
  • Developing targets
  • Understand the site selection process for the entire city Phase II – Create Marketing and Branding Plan

Phase II – Implementation

  • Promotional materials
  • Publicity
  • Personal selling
  • Advertising
  • Social media
  • Direct mail
  • Website
  • How to create a buzz about our community Phase IV – Tracking Outcomes

Due Date:

October 27, 2017

Address:

City of Saginaw

1315 S. WASHINGTON
SAGINAW, MICHIGAN 48601

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