Clean Water Services (District) is seeking proposals from
individuals or firms to develop and implement a public awareness/advertising
strategy that will increase customer awareness of the District and the services
it provides and encourage customers to adopt behaviors that will promote the
health of the Tualatin River Watershed. The behavior change must be measurable.
This is a one-year contract with options to renew for up to two additional
one-year terms. Interested consultants must submit proposals.
Everything the District does aims to protect public health,
while enhancing the natural environment of the Tualatin River Watershed.
Combining science and nature, District works in partnership with others to
safeguard the river’s health and vitality, ensure the economic success of our
region, and protection public health for more than 600,000 residents and
businesses in urban Washington County.
District was established in 1970 as a regional wastewater
treatment authority within urban Washington County, Oregon and small portions
of Clackamas and Multnomah Counties, Lake Oswego and Portland. During its first
decade, the District consolidated 26 wastewater treatment facilities into four
regional plants–dramatically improving water quality and public health for the
community. For 49 years, District has pursued a collaborative strategy to
advance the health of the Tualatin River Watershed. These investments in clean
water and a healthy environment have paid dividends for water quality, public
health and the community. Today, the Tualatin River is healthier than it has
been in generations and has become a valued recreational asset.
Scope of Work:
Consultant shall perform the following tasks by the
A. Analyze the current messages and campaign elements being used in print,
website, social media, radio and other media.
Consultant will complete this task by March 15, 2019.
B. Meet with District’s Leadership Team members, Public Affairs Manager, and
staff to review and refine marketing/communication objectives, messages and
will complete this task by March 15, 2019.
C. Develop outreach recommendations based on the campaign message(s)/objectives
and recommend to District a
two-to-three-year implementation strategy. Consultant will complete
this task by April 5, 2019.
D. Develop the copy and prepare and submit the final campaign materials, including
costs, for District staff approval. Consultant will complete this
task by April 5, 2019.
E. Negotiate any media buys (if requested by District), distribute materials to
media outlets (if requested by District) and confirm implementation
schedule for the 2019 campaign. Consultant
will complete this
task by April 15, 2019.
F. Prepare and submit to District a final campaign report that evaluates the
effectiveness of the
campaign including measurement of behavior change. Consultant will complete
this task by
January 25, 2020.