Clean Water Services Issues Marketing RFP

Clean Water Services Issues Marketing RFP
Clean Water Services Issues Marketing RFP

Clean Water Services (District) is seeking proposals from individuals or firms to develop and implement a public awareness/advertising strategy that will increase customer awareness of the District and the services it provides and encourage customers to adopt behaviors that will promote the health of the Tualatin River Watershed. The behavior change must be measurable. This is a one-year contract with options to renew for up to two additional one-year terms. Interested consultants must submit proposals.

Background:

Everything the District does aims to protect public health, while enhancing the natural environment of the Tualatin River Watershed. Combining science and nature, District works in partnership with others to safeguard the river’s health and vitality, ensure the economic success of our region, and protection public health for more than 600,000 residents and businesses in urban Washington County.

District was established in 1970 as a regional wastewater treatment authority within urban Washington County, Oregon and small portions of Clackamas and Multnomah Counties, Lake Oswego and Portland. During its first decade, the District consolidated 26 wastewater treatment facilities into four regional plants–dramatically improving water quality and public health for the community. For 49 years, District has pursued a collaborative strategy to advance the health of the Tualatin River Watershed. These investments in clean water and a healthy environment have paid dividends for water quality, public health and the community. Today, the Tualatin River is healthier than it has been in generations and has become a valued recreational asset.

Scope of Work:

Consultant shall perform the following tasks by the following dates:

                A. Analyze the current messages and campaign elements being used in print, website, social      media, radio and other media. Consultant will complete this task by March 15, 2019.

                B. Meet with District’s Leadership Team members, Public Affairs Manager, and other identified                staff to review and refine marketing/communication objectives, messages and target audience.              Consultant will complete this task by March 15, 2019.

                C. Develop outreach recommendations based on the campaign message(s)/objectives and        recommend to District a two-to-three-year implementation strategy. Consultant will complete                this task by April 5, 2019.

                D. Develop the copy and prepare and submit the final campaign materials, including costs, for    District staff approval. Consultant will complete this task by April 5, 2019.

                E. Negotiate any media buys (if requested by District), distribute materials to media outlets (if   requested by District) and confirm implementation schedule for the 2019 campaign. Consultant            will complete this task by April 15, 2019.

                F. Prepare and submit to District a final campaign report that evaluates the effectiveness of the                campaign including measurement of behavior change. Consultant will complete this task by            January 25, 2020.

Due Date:

January 30th, 2019

Address:

Jennifer Waibel, Administrative Associate

2550 SW Hillsboro Highway

Hillsboro, OR 97123

Alison Brod PR and Rubenstein PR have relevant experience.

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