Cleveland State University Seeks Marketing Agency
Marketing Representative, Arena and Conference Services
Cleveland State University (“CSU” or “University”) is accepting proposals (“Proposals” or singular “Proposal”), from marketing companies for the Wolstein Center and Conference Services.
Background:
The Wolstein Center at Cleveland State University plays host to a myriad of special events, including contemporary concerts by national and international recording artists, Division I basketball games for the Horizon League Conference, nationally acclaimed family shows, rodeos, motorsports spectaculars, professional and amateur sporting events, equestrian events, trade shows and conventions, elaborate black-tie affairs and fund raisers in our Grand Ballroom, and a vast array of community and civic events. The Wolstein Center is accessible to approximately 4,500,000 people within a 100 mile radius, making the facility a primary selection for many types of event programming and touring attractions. The facility is a full service, multi-purpose facility that is capable of seating up to 15,000 people for special events.
The marketing partner will work with various University departments to fulfill this role. These include:
- CSU Student Affairs and Campus Support Services
- CSU Marketing – branding, Communications, social media, materials
- IS&T- Drupa(the University’s CMS), wi-fi and desktop support
- CSU Academic Departments
- Alumni
Scope of Work:
- Wolstein Center
A. Website-
- Wolstein Center’s current arrangement with Thunder Tech is due to expire in December. Please specify what proposer suggests as a website plan for the future.
- Specify platform suggested for Wolstein Center website, CMS tool, hosting, failsafe plans, and security.
- Once, built, manage the Wolstein Center website on a daily basis
B. Social Media – manage the Wolstein Center Facebook, lnstagram, Twitter and other Social Media channels using best practices to attract the maximum views
C. Communications – establish and maintain media contacts to use in scheduling interviews with talent, sending out press releases C. about shows, scheduling on-site promotions, escorting media to cover shows. Pitch stories and interviews
D. Email marketing – Create and send regular e-blasts to the Wolstein Center database promoting shows, offers, and happenings at Wolstein Center. In addition, create and send “Before you Go” emails to ticket purchasers with up-to-date information about parking, prohibited items, etc. before coming to the show. Finally, send a survey regarding their experience and compile results.
E. Photography- serve as in-house photographer when needed for shows
F. Graphics – customize admats from promoters with local show information and use for website, social media, collateral material, electron’ic material
G. In-House Marketing tasks – Create and post materials around the area regarding upcoming shows, set up Marketing table for all events, program concourse TVs with loop promoting upcoming events
H. CSU Marketing efforts -Work with various Departments on campus, including student groups, CSU Marketing, Alumni, Colleges etc., to promote events and offers at Wolstein Center. Increase awareness regarding of Wolstein Center by internal groups for events, etc. Distribute hard copy promotional material across campus use electronic signage, CSU newsletter, Localist event software.
I. Sponsors -Work with CSU sponsors in order to promote Wolstein events – sell loge, email to database, special offer, etc.
J. Create and oversee printing of collateral materials to market Wolstein Center arena and Conference Pavilion space, including a Tech Guide for the arena, and specs for conference space. Work with CSU Marketing to extend the CSU branding to all materials.
K. Market venue in all necessary online avenues, i.e. Destination Cleveland, Event sites, event, Sports commission, etc.
L. Generating partnerships with third party promotional partners in order to promote Wolstein events, i.e. bars/restaurants, grocery stores, etc.
- Conference Services
A. Website – update and manage Conference Services web pages on the CSU site.
B. Social Media – Create accounts and use Social Media channels using best practices to attract the maximum views
C. Conference Services
D. Branding- work with CSU Marketing to create a new brand for the Conference Services Department
E. Collateral – Create and oversee printing of collateral materials to market conference space. Work with CSU Marketing to extend the CSU branding to all materials.
F. Work with CSU Marketing when needed for events that occur in rented campus spaces
G. Work with Conference Services team to market and solicit summer business to CSU
Due Date:
October 2, 2017
Address:
Cleveland State University
Purchasing Department
2121 Euclid Avenue
Cleveland, OH 44115
Padilla CRT and Finn Partners have a strong presence in the Midwest.
