Scope: A. Digital Advertising & Lead Generation
● _Development and management of Google Ads, Meta Ads, YouTube, and programmatic advertising.
● _Implementation of geofencing, retargeting, and behavior-based marketingto target prospective families.
● _Optimization of landing pages & lead generation forms to increase inquiries and enrollment.
● _Conversion tracking & monthly performance reports for all campaigns.
● _Strategies for allocating digital ad spend fairly across individual schools and district-wide initiatives.
Cost Estimate Request:
● _Pricing model for ad spend management (flat fee, % of ad spend, retainer, or performance-based).
● _Estimated cost for ad campaign setup, optimization, and reporting.
B. Email & SMS Marketing
● _Development of targeted email and SMS campaigns to nurture prospective families.
● _Automated nurture sequences guiding leads from inquiry to enrollment.
● _Segmentation strategies for personalized messaging and engagement.
● _Performance tracking & analytics for email/SMS campaigns.
Cost Estimate Request:
● _Cost for campaign setup, automation, and management.
● _Pricing for SMS messaging services and any volume-based pricing structures.
C. Content Creation & Traditional Advertising
● _Development of print and digital marketing materials (brochures, flyers, postcards, signage).
● _Branding and promotional materials for district-wide and school-level initiatives.
● _Ad creatives, landing pages, and email templates.
● _Video content, blogs, and digital storytelling for district and school promotion.
Cost Estimate Request:
● _Pricing for print and digital content creation.
● _Hourly rates or project-based costs for creative development.
● _Video production pricing (short vs. long-form content).
D. Data Analytics & Performance Reporting
● _Setup & management of Google Analytics 4 (GA4) and marketing dashboards.
● _Weekly & monthly performance reports with key insights and optimization recommendations.
● _ROI tracking across all marketing channels.
● _Real-time data monitoring to adjust strategies for maximum effectiveness.
● _Lead tracking & attribution modeling to measure conversions from inquiries to enrollments.
Cost Estimate Request:
● _Pricing for analytics setup, ongoing tracking, and reporting.
● _Any software/platform costs, if applicable.
Due Date: March 26, 2025, at 5:00pm (MT)
Contact: Lisa Martinez
District Contracting Officer Telephone: 719.520.2070
Email: lisa.martinez@d11.org
