Scope: PWC’s Communications & Community Relations Division is looking for Service Providers to act as external consultants in the following disciplines:
· Copyediting
· Graphic Design
· Photography & Video Animation Production
· Social Media Content Creation & Platform Management
These services will include the creation of Customer Education Materials, Marketing Materials, Branding Elements, and other important deliverables. The Service Provider(s) will deliver on-call services as needed by PWC.
The following services will be provided as part of the on-call consulting offering but not limited to:
• Copyediting- Complete & thorough editing of deliverables including but not limited to:
o Speeches/Public Remarks: Complete and thorough editing of speeches, public remarks, and talking points to ensure clarity, coherence, and impact.
o Newsletter/Electronic Newsletters: Editing newsletters and electronic newsletters to enhance readability, engagement, and accuracy.
o Social Media and Website Posts: Proofreading and editing social media and website posts to maintain consistency and professionalism.
o Customer Education Materials: Copyediting customer education materials to ensure they are informative and easy to understand.
o Marketing Materials: Editing marketing materials to make them compelling and persuasive.
• Graphic Design- Engaging & professional graphics for Customer Education uses.
o Social Media Graphics: Creating visually appealing graphics for social media platforms to enhance engagement and brand presence.
o Infographics: Designing informative and eye-catching infographics to convey complex information in a simple and engaging manner.
o Booklets/Brochures/Flyers: Developing professional booklets, brochures, and flyers for awareness, marketing and informational purposes.
o Advertisements: Crafting compelling advertisements for print and digital media to promote products and services.
o Template production: Create templates in Adobe design products that staff can customize for regular publications.
o Brand Consistency: Ensure the look and feel of products is consistent with the PWC brand- whether it’s designed for customer education, internal communications, or promotional content.
• Photography & Animated Video Production- Still and motion visual products.
o Photography services will include still photography in either digital or celluloid mediums that will include but not be limited to:
§ Posed Group Photos: Capturing professionally staged group photos at events and for promotional purposes.
§ Staged Professional Working Shots: Taking high-quality photos of professionals in their working environment to showcase their expertise and dedication.
§ Action Photos from Events: Photographing dynamic and engaging moments from events to highlight key activities and interactions.
§ Professional Headshots: Providing polished and professional headshots for team members and executives.
o Motion Visual Products will produce video assets to include but not be limited to:
§ Motion graphics: Animated logos, stingers, lower thirds, opening graphics, closing graphics, custom transitions, or other motion graphics.
§ Animation: Animations to be used individually or combined with other video projects.
§ Commercial and Special Projects: Video projects to tell PWC’s story to customers across a variety of mediums.
• Social Media- Content creation and platform management.
o Creating PWC Business Facebook Presence: Establishing and cultivating a professional Facebook presence for PWC to engage with customers and share updates.
o Creating PWC Social Media Presence: Developing and maintaining visual content to connect PWC with the audience across a variety of social media channels.
o Archive Social Media: Archiving PWC social media channels to ensure historical content is preserved and accessible.
o Social Media Posts: Crafting and scheduling engaging social media posts to keep the audience informed and engaged.
o Social Media Platform Management: Overseeing the overall social media strategy, including content creation, posting schedules, and audience interaction
Due Date: April 16, 2025 3:00 p.m.
Contact: JoAnn Bowman procurement@faypwc.com
