The Contractor shall be expected to assist the Agency in the development and implementation of annual and long-term marketing strategies and plans for executing those strategies.
OST staff would oversee the marketing of each Program. The proposed contractor would consult with staff in designing, planning, implementing, etc. Examples of efforts to distribute program information and marketing materials may include, but not be limited to:
2. 1. Advertising through, radio and television.
2. 1. Creation of commercial creative and production of spots.Assist with Internet Marketing Campaigns.Marketing to civic organizations and community events.Marketing to employers in the state and promotion of college savings plans as an employee benefit.Marketing to communities in the state to bring awareness of the Unclaimed Property program and help citizens find and claim their unclaimed property.
2. 1. Display & booth set up at conventions, association meetings, fairs, etc.
2. 1. Assist with updates to the Treasury website.
2. 1. Public affairs and media relations for the Executive Office.
2. 1. Assist with direct mailings to targeted groups
2. 1. Assist with advertising through sports marketing entities.
2.1.2MARKETING MATERIALS DESIGN
The Contractor shall develop and create tag lines readily identified by the public for use by each Program. All marketing tag lines and slogans must be approved by the OST.
Contractor will design and assist OST staff in the production of printed marketing materials, which may include, but not be limited to, the following:
2. 2. The Mississippi Prepaid Affordable College Tuition Enrollment Booklet. The booklet contains Program application, description, rules, disclosure and forms.
2. 2. Single Sheet Flyers for distribution by Unclaimed Property and CSPM in a variety of outlets, conventions, emails, payroll deduction benefit fairs, magazines, newspapers, social media, etc.
2. 2. Fold-Over brochures for distribution by Unclaimed Property and CPSM at conventions, banks, libraries, etc.
2. 2. Posters and display stands advertising Unclaimed Property and CCSM.
2. 2. Banners announcing Unclaimed Property and CPSM suitable for display at Fairs and Conventions, etc.
The OST staff may request production of the above listed materials be completed by the Respondent. However, OST staff reserves the right to produce materials by means of competitive written bids in accordance with Mississippi Code Annotated 31-7-13.
2.1.3EVALUATION OF COMMUNICATION AND MARKETING RESULTS
At the conclusion CPSM enrollment period or Unclaimed Property event, the Contractor shall conduct awareness and buyer research as requested by OST to aid in developing subsequent strategies and campaigns.
The contractor shall provide oral and written reports on their work, suggestions or conclusions at such frequency as requested by the Agency or the State Treasurer.
2.2EXPERIENCE
A. Respondent must have at least five (5) years’ experience in communications and marketing.
Due Date: October 14, 2025, at 3:00 PM (CDT)
Contact: Theresa Abadie Theresa.Abadie@treasury.ms.gov
