Cobblers Kitchen, a New York City based footwear licensing company announced a footwear licensing partnership has been signed with Sequential Brands Group. William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, recently launched its Fall 2014 collection domestically with full concept shops featuring men’s and women’s sportswear,
– Teletubbies Producer Sues Preferred Fragrance Rite-Aid, CVS & Others Accused Of Selling Misleading Perfume – New York based fragrance company Preferred Fragrance was recently sued by Kenn Viselman, the Producer of the Teletubbies for selling products which were smaller than advertised. While the products were advertised as containing 100
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive
Russia is a personal subject for me. Being married to a Russian woman, my kids speak Russian and I am a board member of a major non-profit organization aimed at educating Soviet émigrés’ to the US, RAJE.
PepsiCo and Feed The Children have just announced a partnership with The Salvation Army and local retailer Jewel Osco for distributing two semis tractor trailer loads of food and essentials for assisting 800 Chicago area kids. The goods will be distributed at U.S. Cellular Field (Lot C – 333 West
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Before mass media, there was a time when human beings weren’t bombarded with advertisements. Brands weren’t as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they
In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
