In the 1980s, the cola wars raged across every aspect of media. From magazine and TV ads to Billboards, sports star endorsements to product placement in everything from middle schools to motion pictures, you had to choose one or the other. There was no middle ground.
Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up
Mercury Brings Jim Roberts on as Managing Director Jim Roberts started working for The New York Times as assistant managing editor in 1987 and continued there for 25 years until 2013. At that point, he went to Reuters Digital as their executive editor. Then he moved to Mashable as executive
The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite fast enough to grab the Millennials like they did their parents and grandparents.
Coyne PR cutting back in all areas Coyne PR announced recently the startling news that they have laid-off about 30 of their employees (14 percent of the staff) and are cutting back on benefits for those who remain. Tom Coyne, CEO, said the move is because of a combination of having
If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what they want. But some are hurting worse than others. After first quarter sales numbers dropped much
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its
In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and now it seems McDonald’s is going to give it a try. The transition will get a
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on the Coca-Cola campaign where names were printed on their packaging. Pepsi’s using emojis instead of names.
Over the past few decades, there’s been a lot of talk about an impending food crisis – a shortage. But in public relations, preparing for a food crisis speaks more specifically to preparing for crisis communications within the food industry. Did someone become sick or – even worse – die
