Corporate PR

GENERAL ELECTRIC BIG DATA

General Electric Dives into the Big Data Marketplace

G.E., since its inception, has always been an innovator. And for good reason, the company was founded by one of the world’s greatest innovators – Thomas Edison. And, from a market perspective, the only thing Edison understood better than innovation, was how to make money off those innovations. G.E. has

Read More »
Leadership Development

Why leaders must have the ability to effectively negotiate?

While we can agree that there’s some true to the saying “excellent leaders are born, not made”, the capacity for outstanding leadership is intrinsic. People can become great leaders as long as they’re willing to learn, make mistakes, and share their experiences with others. Why should CEOs, managers, business owners,

Read More »
general motors public relations

GM On Increasing Shaky PR Ground

Lots of folks love Chevys. They are the hero of countless songs and millions of NASCAR fans. But, the maker of the famous Chevy brand has been suffering a horrendous first quarter, at least from a Public Relations perspective.

Read More »
electric cars pr

Even Good Public Relations Cannot Help Electric Cars

In one of the more “interesting” public relations moves in recent history, the CEO of Fiat-Chrysler recently told the world not to buy his product. Yes, you read that right. The product in question was the Fiat 500e, and Sergio Marchionne is not real high on people purchasing one.

Read More »
Mark Cuban everything-pr

Mark Cuban:  Naturally, He Was the One…

With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and

Read More »
Alan Mulally

New Ford CEO Faces A Major PR problem

Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan

Read More »