Corporate PR

Corporate Brainstorming

Challenges in Corporate Communications and How to Overcome Them

In today’s hyper-connected world, cutting through the digital noise and reaching a target audience with meaningful communication can feel like scaling Mount Everest barefoot. Fortunately, there are a few challenges that corporate communication strategies tend to face that are relatively easy to overcome with the right corporate communications plan. Information avalanche Attention spans

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fintech

What Is a Fintech Company

Fintech is not just some trendy name and stylish smartphone apps aimed at various audiences. It is a vibrant ecosystem full of various stakeholders. There are the startups redefining banking experiences, the established institutions that have thrown themselves into embracing digital transformation, and tech giants venturing tentatively onto the financial

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Email Marketing What to Know

Strategies to Get Employees to Read Internal Emails

Corporate communication within an organization is vital for fostering a cohesive and informed workplace. Internal emails play a significant role in this communication strategy, serving as a primary channel for sharing updates, announcements, and important information with employees. To ensure effective and impactful internal communication through emails, certain best practices

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Earned Media Measurement for PR

Clients as Sources for Media Outlets

Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in their respective fields, companies can attract media attention and shape public perceptions. Clear selection criteria Identify

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Media Training

Media Training Essentials: How to Shape Your Spokespeople for PR Success

Media training is an essential tool for any organization looking to effectively communicate its messages, control its narrative, and respond adeptly to media inquiries. Whether a company is preparing executives, spokespeople, or subject matter experts, media training equips them with the skills and knowledge they need to handle interviews and press interactions successfully.

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Adding Thought Leadership To Your Marketing Strategy

Strategies for Making Your Thought Leadership Stand Out

In the ever-evolving landscape of business and industry, establishing a company as a thought leader can be a game-changer. Thought leadership not only positions an individual or a company as an authority in their field but also opens doors to new opportunities and collaborations. However, as more individuals and organizations

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absolutvision 82TpEld0 e4 unsplash

Media Training 101: A Guide to Navigating the Media Landscape

In today’s fast-paced digital world, the media landscape is constantly evolving. Whether it’s a public figure, business executive, or spokesperson for an organization, understanding how to effectively communicate with the media is essential. Media training, often overlooked, can make a significant difference in one’s ability to convey their message accurately and

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b2b

Understanding B2B Buyer Personas

In the world of B2B (business-to-business) marketing, understanding the target audience is paramount. Companies looking to thrive in this competitive landscape must go beyond a basic understanding of their customers and delve deep into the minds of their B2B buyer personas.  What are B2B buyer personas? B2B buyer personas are semi-fictional representations

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employee describing their day

What is Employee Experience and Its Importance?

Employee experience (EX) refers to the attitudes, feelings and overall perception of an employee towards their job, workplace environment, and the organization as a whole. It is a rather holistic concept that covers every touchpoint of the employee’s journey – from recruitment and hiring to onboarding, development, and beyond. Employee

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Event strategy to create stand out events for your brand

Events can be a powerful tool for building brand awareness, connecting with a target audience, and creating memorable experiences. However, in today’s competitive landscape, it’s important to go beyond the ordinary and create stand out events that leave a lasting impact. There are a few effective event marketing strategies that can help

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