In today’s digital age, cyber attacks are not a matter of “if,” but “when.” When a brand experiences a data breach or security incident, the impact goes far beyond lost data and financial repercussions. Public trust erodes, customer loyalty wanes, and brand reputation takes a heavy blow. In this type
In today’s hyper-connected world, cutting through the digital noise and reaching a target audience with meaningful communication can feel like scaling Mount Everest barefoot. Fortunately, there are a few challenges that corporate communication strategies tend to face that are relatively easy to overcome with the right corporate communications plan. Information avalanche Attention spans
Fintech is not just some trendy name and stylish smartphone apps aimed at various audiences. It is a vibrant ecosystem full of various stakeholders. There are the startups redefining banking experiences, the established institutions that have thrown themselves into embracing digital transformation, and tech giants venturing tentatively onto the financial
Corporate communication within an organization is vital for fostering a cohesive and informed workplace. Internal emails play a significant role in this communication strategy, serving as a primary channel for sharing updates, announcements, and important information with employees. To ensure effective and impactful internal communication through emails, certain best practices
Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in their respective fields, companies can attract media attention and shape public perceptions. Clear selection criteria Identify
Media training is an essential tool for any organization looking to effectively communicate its messages, control its narrative, and respond adeptly to media inquiries. Whether a company is preparing executives, spokespeople, or subject matter experts, media training equips them with the skills and knowledge they need to handle interviews and press interactions successfully.
In the ever-evolving landscape of business and industry, establishing a company as a thought leader can be a game-changer. Thought leadership not only positions an individual or a company as an authority in their field but also opens doors to new opportunities and collaborations. However, as more individuals and organizations
In today’s fast-paced digital world, the media landscape is constantly evolving. Whether it’s a public figure, business executive, or spokesperson for an organization, understanding how to effectively communicate with the media is essential. Media training, often overlooked, can make a significant difference in one’s ability to convey their message accurately and
In the world of B2B (business-to-business) marketing, understanding the target audience is paramount. Companies looking to thrive in this competitive landscape must go beyond a basic understanding of their customers and delve deep into the minds of their B2B buyer personas. What are B2B buyer personas? B2B buyer personas are semi-fictional representations
Employee experience (EX) refers to the attitudes, feelings and overall perception of an employee towards their job, workplace environment, and the organization as a whole. It is a rather holistic concept that covers every touchpoint of the employee’s journey – from recruitment and hiring to onboarding, development, and beyond. Employee
