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Events can be a powerful tool for building brand awareness, connecting with a target audience, and creating memorable experiences. However, in today’s competitive landscape, it’s important to go beyond the ordinary and create stand...
Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as...
In the realm of B2B marketing and sales, most companies don’t really think about whether they’re going to end up selling their solutions for a long time using the same old strategies. While in...
In today’s highly competitive B2B landscape, generating leads is a crucial aspect of any successful business. Traditional lead generation methods such as cold calling and email blasts are becoming less effective. That’s why B2B...
Over the past decade, crypto currency has gained attention, with Bitcoin reaching a value of over $60,000 in early 2021. However, the market has faced challenges, with some assets dropping by 75% from their...
Hotels are often chosen as corporate event venues. With many hotel brands available, it can be a challenge to differentiate and establish a hotel as a desirable destination for such events. Hotel brands can adopt specific strategies to become...
Software as a Service (SaaS) is a cloud computing model where software applications are delivered to users over the internet. SaaS companies have gained significant popularity over the years, due to their flexibility, scalability, and affordability....
Many companies spend large chunks of their overall budgets on marketing and public relations efforts, to help them figure out the best strategies that they can use to effectively communicate with their target audiences...
The telecommunication industry has been leveraging machine learning and artificial intelligence to automate some of its infrastructure operations and is going to continue to do so in the coming years as well. Aside from...
The electronic exchange of information across distances in various forms is what telecommunications entail. There are various trends that have happened and are currently happening in this industry that have a direct impact on...
