In the world of B2B (business-to-business) marketing, understanding the target audience is paramount. Companies looking to thrive in this competitive landscape must go beyond a basic understanding of their customers and delve deep into the minds of their B2B buyer personas. What are B2B buyer personas? B2B buyer personas are semi-fictional representations
Employee experience (EX) refers to the attitudes, feelings and overall perception of an employee towards their job, workplace environment, and the organization as a whole. It is a rather holistic concept that covers every touchpoint of the employee’s journey – from recruitment and hiring to onboarding, development, and beyond. Employee
Events can be a powerful tool for building brand awareness, connecting with a target audience, and creating memorable experiences. However, in today’s competitive landscape, it’s important to go beyond the ordinary and create stand out events that leave a lasting impact. There are a few effective event marketing strategies that can help
Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as the next Steve Jobs, who now faces potential prison time and fines. Elizabeth Holmes and Theranos
In the realm of B2B marketing and sales, most companies don’t really think about whether they’re going to end up selling their solutions for a long time using the same old strategies. While in an ideal world, that would be true, it isn’t in the B2B market. Unlike B2C consumers,
In today’s highly competitive B2B landscape, generating leads is a crucial aspect of any successful business. Traditional lead generation methods such as cold calling and email blasts are becoming less effective. That’s why B2B companies are looking for creative ways to attract potential clients. There are some innovative strategies that
Over the past decade, crypto currency has gained attention, with Bitcoin reaching a value of over $60,000 in early 2021. However, the market has faced challenges, with some assets dropping by 75% from their peak. Governments globally are now concerned about potential illegal activities linked to crypto, such as fraud
Hotels are often chosen as corporate event venues. With many hotel brands available, it can be a challenge to differentiate and establish a hotel as a desirable destination for such events. Hotel brands can adopt specific strategies to become the top choice for corporate events. Location The hotel location is crucial for corporate event planners. It should be
Software as a Service (SaaS) is a cloud computing model where software applications are delivered to users over the internet. SaaS companies have gained significant popularity over the years, due to their flexibility, scalability, and affordability. Today, there are several types of SaaS solutions and SaaS products available in the market, each designed to meet specific
Many companies spend large chunks of their overall budgets on marketing and public relations efforts, to help them figure out the best strategies that they can use to effectively communicate with their target audiences in a way that makes sense. However, not as many companies invest enough in corporate communication
