Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as the next Steve Jobs, who now faces potential prison time and fines. Elizabeth Holmes and Theranos
In the realm of B2B marketing and sales, most companies don’t really think about whether they’re going to end up selling their solutions for a long time using the same old strategies. While in an ideal world, that would be true, it isn’t in the B2B market. Unlike B2C consumers,
In today’s highly competitive B2B landscape, generating leads is a crucial aspect of any successful business. Traditional lead generation methods such as cold calling and email blasts are becoming less effective. That’s why B2B companies are looking for creative ways to attract potential clients. There are some innovative strategies that
Over the past decade, crypto currency has gained attention, with Bitcoin reaching a value of over $60,000 in early 2021. However, the market has faced challenges, with some assets dropping by 75% from their peak. Governments globally are now concerned about potential illegal activities linked to crypto, such as fraud
Hotels are often chosen as corporate event venues. With many hotel brands available, it can be a challenge to differentiate and establish a hotel as a desirable destination for such events. Hotel brands can adopt specific strategies to become the top choice for corporate events. Location The hotel location is crucial for corporate event planners. It should be
Software as a Service (SaaS) is a cloud computing model where software applications are delivered to users over the internet. SaaS companies have gained significant popularity over the years, due to their flexibility, scalability, and affordability. Today, there are several types of SaaS solutions and SaaS products available in the market, each designed to meet specific
Many companies spend large chunks of their overall budgets on marketing and public relations efforts, to help them figure out the best strategies that they can use to effectively communicate with their target audiences in a way that makes sense. However, not as many companies invest enough in corporate communication
The telecommunication industry has been leveraging machine learning and artificial intelligence to automate some of its infrastructure operations and is going to continue to do so in the coming years as well. Aside from AI and machine learning, companies will have to start relying on edge computing in the future
The electronic exchange of information across distances in various forms is what telecommunications entail. There are various trends that have happened and are currently happening in this industry that have a direct impact on the way that companies operate. The cloud The telecommunications industry is the biggest one in absolute
The biggest misconception about corporate social responsibility (CSR) is that it’s purely altruistic. Although CSR can be used in this manner, it is also a strategy for maintaining or improving a company’s reputation. Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society
