Challenges come in all shapes and sizes, but when it comes to corporate communications, it’s a big one. First, communication skills are less of a science and more of a skill that must be honed and developed. But few corporate leaders want to spend time on something that they can’t
At the recent “Women Who Mean Business Awards” conference held in Atlanta, Home Depot CFO Carol Tome was given a Lifetime Achievement Award. This was a significant achievement, even at an event that celebrated trailblazing women who “make an indelible mark” on the Atlanta business community. Support from Other Women
It probably shouldn’t come as a surprise to anyone that with the coming change of power in DC, there are likely to be some job shifts happening. With many of the PR and communications jobs currently filled by people who’ve gained a vast amount of experience in one of the
It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking
The following is a list of corporations with a presence in the United States that have recently taken actions to give back and enrich society.
Publicis and Wal-Mart strike a deal This week, Wal-Mart signed a deal with Global PR and ad agency Publicis Groupe allowing the retail giant full access to all the agencies and resources of PG.
Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its
Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker
At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The industry took a relatively big PR hit recently when SunEdison Inc. filed for Chapter 11 bankruptcy
