PR Firms Scout Government Offices to Fill Corp Comm Positions
It probably shouldn’t come as a surprise to anyone that with the coming change of power in DC, there are likely to be some job shifts happening. With many of the PR and communications...
Category: Corporate PR
Pfizer drops the cost of vaccine to charities
It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug...
Corporate Responsivity Efforts Worth Writing About
The following is a list of corporations with a presence in the United States that have recently taken actions to give back and enrich society.
News from Publicis Groupe, Finn Partners, Sitrick & Co., Rubenstein Assoc., and 5WPR
Publicis and Wal-Mart strike a deal This week, Wal-Mart signed a deal with Global PR and ad agency Publicis Groupe allowing the retail giant full access to all the agencies and resources of PG.
Investor Relations Research Findings on Shareholder PR
Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues...
Budweiser Rebrands As America
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves...
Mitsubishi in trouble on both sides of the world
Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting...
SunEdison problems spell trouble for solar promoters
At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The...
Advance Preparation May Save Verizon in Current Employee Strike
Verizon employees began their strike early in April protesting to the company’s plans to outsource jobs and transfer some work to other areas of the country. Leaving the company to face the largest strike...
GM makes the right call on recall
For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW...
