County of Los Angeles Seeks Media Agency
Vendors may seek to qualify in one or more of the following categories:
- Media Planning and Buying
The County of Los Angeles is one of the nation’s largest counties, with 4,084 square miles, and has the largest population of any county in the nation – nearly 10 million residents who account for approximately 27 percent of California’s population. The County of Los Angeles is home to a vibrant, diverse community where over 200 languages are spoken. The population is approximately 48.4% Latino; 28.3% White; 14.4% Asian, 8.5% African American, 0.2% Native Hawaiian or Other Pacific Islander; and 0.2% American Indian and Alaska Native. As a subdivision of the state, the County is charged with providing numerous services that affect the lives of all residents, including law enforcement, tax collection, public health protection, public social services, elections, and flood control.
The Los Angeles County Health Agency was formed by the Board of Supervisors in 2015 to better integrate the Departments of Health Services, Public Health, and Mental Health with the goal of providing seamless services to clients and identifying areas of need. The Health Agency’s mission is to improve the health and wellness of Los Angeles County residents through provision of integrated, comprehensive, culturally appropriate services, programs, and policies that promote healthy people living in healthy communities. The Department of Health Services (DHS) is the second largest municipal health system in the nation. Through its integrated system of 19 health centers and four hospitals — and expanded network of community partner clinics — DHS annually cares for 650,000 unique patients, employs 22,000 staff, and has an annual operating budget of $4.4 billion.
The Department of Mental Health (DMH) is the largest county-operated mental health department in the United States, directly operating programs in more than 85 sites, and providing services via contract program and DMH staff at approximately 300 sites co- located with other County departments, schools, courts, and other organizations. Each year, the County contracts with more than 1,000 organizations and individual practitioners to provide a variety of mental health-related services.
The Department of Public Health (DPH) is committed to protecting and improving the health of over 10 million residents of Los Angeles County. Through a variety of programs, community partnerships, and services, DPH oversees environmental health, disease control, and community and family health. Nationally accredited by the Public Health Accreditation Board, DPH comprises nearly 4,000 employees and has an annual budget exceeding $900 million. To learn more about DPH and the work it does, visit PublicHealth.LACounty.gov, and follow DPH on social media at twitter.com/LAPublicHealth, facebook.com/LAPublicHealth, and youtube.com/LAPublicHealth.
Scope of Work:
Media services include: social marketing, media (advertisement), public education campaigns, public relations, community outreach events, and public affairs.
Estrella Valdez, Team Supervisor
County of Los Angeles, Department of Public Health Contracts and Grants Division
1000 South Fremont Avenue, Building A-9 East, 3rd Floor Alhambra, California 91803
Zeno Group and Cohn & Wolfe have strong presences in California.