Background:
The MFTP are a series of community block parties bringing crafters, entrepreneurs, food vendors, entertainment, and activities for kids, all together in an eclectic evening of pure enjoyment. There is no entrance fee and all entertainment is free. Each Friday, one of Maui’s small towns – Wailuku (First Friday in the month), Lahaina (Second Friday), Makawao (Third Friday), Kihei (Fourth Friday) and Lanai ( Fifth Friday) takes its turn to combine business with entertainment, fun and good food. Different monthly themes keep the parties fresh. The OED works in partnership with community, business and government sectors to promote and nurture sustainable economic development within Maui County consistent with the community's needs and priorities. OED is proud to support the MFTP. Each party is run by mostly volunteers in each town. It is important for the marketing plan to continue to promote the MFTP brand by using the existing logo(s). The website, facebook page and twitter account can all be used to build awareness and to promote the parties as well as all involved in each of the parties.Scope of Work:
With a strict budget of $100,000 provide a marketing plan and proposal that will insure that all the MFTP have the most comprehensive exposure to the general public and visitor industry. Requirements:- Period of performance: Jan. 2, 2018 through Jan. 1, 2020.
- Must promote all 52 parties for each year of the performance period in multi-media formats.
- Must manage the mauifridays.com website (already created) to include monthly updates and new photos on activities for all 4 towns
- Must include Social Media marketing including but not limited to the blog, facebook, twitter etc.
- Must meet Quarterly with the Friday Town Parties Marketing Committee.
- Must meet or have phone contact with OED as needed.
- Interface with each town’s merchant and liaison to get current information about each party.
- Must provide OED monthly progress reports such as web analytics along with the social media reach including any press mentions.
- Solicit and maximize free press opportunities.
