CREATIVE RFP ISSUED BY ALABAMA PORT AUTHORITY
Due date: September 22nd, 2023
WHO WE ARE
The Alabama Port Authority is one of the most diverse ports in the country and is home to the fastestgrowing container terminal in the United States. When our channel deepening project is
completed in 2025, the Port of Mobile will be the deepest container port in the Gulf of Mexico.
The Port plays a vital role in connecting businesses, industries, and communities in Alabama and
nationwide to global markets. In 2021 alone, the Port was responsible for $85B of economic impact,
one in seven jobs statewide, and $2 billion of local tax revenue generated.
With $1 billion of capital investments planned over the next ten years, the Port has ambitious plans for
growth and is seeking a creative services agency that can support our commercial goals.
The Authority oversees the deep-water public port facilities at the Port of Mobile, which is strategically
located in the northern Gulf of Mexico with access to an international airport and two interstate
systems, I-65 running north/south and I-10 running east/west.
The Port Authority will expand its container terminal throughput capacity to two million TEUs after
phase five of the terminal expansion is completed over the next five to seven years. The Alabama Port
Authority has $275M in planned investments in breakbulk and bulk-handling cargo capabilities.
Additionally, there are plans underway to open new inland intermodal container transfer facilities
(ICTF) in Montgomery and North Alabama.
Customers have unprecedented access to five Class I and four short-line railroads at the Port.In
addition to interstate, air, and rail, the Port Authority’s container, general cargo, and bulk facilities have
immediate access to nearly 15,000 miles of inland waterways.
The Alabama Port Authority is seeking a strategic creative services agency to drive commercial
marketing, lead generation, and revenue growth. We are looking for expertise in managing complex
website projects, specifically within the realm of government agencies or supply chain and logistics
websites.
Here are a few areas where we are looking to elevate our marketing efforts:
WHAT WE NEED
Content & Channel Strategy
Target Audience & Market Research
Creative Development
Media Placement
Analytics & Performance
Commercially Focused, Strategic Advertising Campaign
Website Development & Enhancement
While this RFQ is focused on commercial marketing, respondents should be aware that, as a statewide
authority, the Port has separate strategic goals for in-state advocacy and messaging, which may
complement commercial strategy.
