DALLAS INDEPENDENT SCHOOL DISTRICT Request For Proposal Comprehensive Marketing Services and Products
DUE DATE: November 9th, 2023 1400 hr.
AREAS OF WORK
The following are examples of marketing services that may be requested but are not limited to:
MEDIA BUYS (Billboard, TV, Radio, Social Media)
• Advertising Development, Rate Scheduling, Placement, and Billing: Dallas ISD seeks to promote district events, initiatives, teacher recruitment efforts, and human interest stories through the strategic use of various mediums, including but not limited to social media ad campaigns, digital ads, television and radio advertisement placement, movie theater ad placement, print ad placement, billboard and other outdoor ad placement, unique ad placement opportunities, online ad placement, etc.
• Branding and Brand Management Services: Dallas ISD seeks brand management services to assist the district with efforts to strengthen the organization’s brand locally, regionally, and nationally. The district requests proposals that provide consulting services related to marketing, branding, and public relations.
• Campaign Development Services: Dallas ISD seeks the services of Public Relations (PR), Marketing, and Ad Agency organizations to assist the Dallas ISD Communications Department in building various marketing campaigns aligned with district initiatives for various projects and various district departments.
• Content Creation and Editing Services: Dallas ISD seeks assistance in creating compelling content for various projects, including but not limited to website content, marketing collateral copy, ad copy, white paper content, news stories, etc., in English and Spanish. The district also seeks proofreading and editing services.
• Creative Post-Production Services: Dallas ISD seeks services that provide video postproduction services to include contemporary music libraries and graphic templates to enhance video productions.
• Creative Services and Collateral Development: Dallas ISD seeks the services of graphic artists and multimedia specialists to assist with the production of various creative projects including, but not limited to producing brochures, fliers, print advertisements, outdoor advertisements, logos, graphic elements, etc.
• Market Research/Analyses Services: Dallas ISD seeks assistance in conducting research that will help the district better understand the community served by the district, as well as research for specific projects and marketing initiatives like neighborhood schools, school choice, personalized learning, early learning, general demographics, etc.
• Message Development and Marketing Strategy Consultation: Dallas ISD seeks assistance in developing messaging for various projects that clearly align with district messaging. The district seeks assistance in developing marketing strategies for various projects supporting the work of different district departments and schools.
• Promotional Marketing Video Production: Dallas ISD seeks to produce various marketing and promotional videos, video ads, and special video segments that help tell the stories of the district with the intent to build greater awareness and understanding of Dallas ISD initiatives.
MAILERS
• Content Creation and Editing Services: Dallas ISD seeks assistance in creating compelling content for various projects, including but not limited to website content, marketing collateral copy, ad copy, white paper content, news stories, etc., in English and Spanish. The district also seeks proofreading and editing services.
• Direct Mail Services: Dallas ISD seeks assistance from a full-service mail house to send various types of direct mail pieces to households including letters, fliers, brochures, postcards, etc.
• Multicultural Marketing: Dallas ISD seeks assistance in advertisement placement and developing marketing and messaging strategies for general market and multicultural markets, including but not limited to African American and Hispanic markets to communicate District’s messaging and initiatives equitably and in a culturally relevant way, in various languages including but not limited to English and Spanish.
BUS AND VEHICLE WRAPS AND BANNERS
• Bus and Vehicle Wraps and Banners: Bus and Vehicle Wraps and banners for District Vehicles – The District intends to award a “turn key” contract to provide design services, magnetic signs, and install vinyl bus wraps and banners. Proposer must provide graphic design work for vehicle wraps. This design should easily be used on other applications such as: ads, brochures, posters, logo, and/or merchandise design. Proposer will work with District personnel on design and content specifications.
