Scope: The University seeks to enter into agreements with experienced, industry-recognized firms to provide Professional Design Services for immersive graphics, branding, experiential design, and fabrication/installation services across campus facilities and projects. The following scopes of service are provided only as examples to help provide clarity around required supplier capabilities:
– Digital story telling services used for student, athlete, faculty and staff recruitments. Deliverables would include: marketing materials, video production, digital signage with the intent of growing the University’s community and impact. Such deliverables may or may not include the use of artificial intelligence engines to generate visual representations of real or fictitious characters or situations.
– A mobile wayfinding website with augmented reality (AR) functionality to enhance campus navigation and educational engagement for students, visitors, and staff. This platform must integrate interactive maps, real-time directions, and AR overlays for digital renderings, ensuring seamless cross-platform compatibility and accessibility.
– Design immersive environments for research purposes, including virtual labs and simulations. Develop tools that facilitate data visualization and interactive experimentation. Ensure the research applications are adaptable to various academic disciplines and data privacy concerns
Key Supplier Requirements
Design Services: Experience in designing schematic, construction and as-built drawings with technical specifications for fabrication/installation on capital projects.
Professional Services: Ability to create immersive experiences with content and presentation designs in the goal of creating surroundings for engaging sensory and simulating the physical world with sight, sound, and touch.
Firms must demonstrate expertise in user-centered design, AR technology, and largescale project coordination, with proposals addressing cost-effectiveness, sustainability, and alignment with the University brand standards as structured by the respective Trademarks & Licensing groups.
Although this section reflects the needs and requirements of UC, OMNIA Partners Participating Agencies may have different requirements. The awarded Supplier will have the ability to offer their portfolio of services and/or products nationally. OMNIA Partners Participating Agencies may sign a supplemental or usage agreement with the awarded Supplier substantially based on the terms and conditions of the UC Agreement. Participating Agencies may elect to negotiate certain terms to conform to their purchasing and contracting requirements.
UC also recognizes that information technologies and services are rapidly evolving and advancing, and that Suppliers may be testing new technologies or developing new services that are not yet available to the public at the time of RFP response. Once these technologies are generally available, UC desires to have the ability to amend the Agreements awarded under this RFP to include these new technologies or service offerings at UC’s sole and absolute discretion.
Due Date: June 4, 2025
Contact: Sean Parker Sean.Parker@ucop.edu University of California Procurement Services Office of the President | 1111 Franklin Street | Oakland CA 94607-5200
