Digital PR Myths
Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it. Unlike paid ads, there isn’t an immediate show of results after a company launches its digital PR campaign because digital PR is all about building relationships across a variety of channels. There are plenty of things that people believe about digital PR involving the reasons why it doesn’t work for businesses. But those widespread myths are just that. When digital PR is consistent and done right, it’s a gift that keeps on giving, because it’s able to reach customers at every point of their buying journey.
All PR Efforts are Equal
As with any promotional tool, digital PR has different nuances, niches, categories, and specialties. That’s why there are different PR professionals that excel at different things that they’re able to communicate in certain specific fields.
The Best PR Agencies are in New York or LA
While plenty of TV shows like to showcase PR professionals or agencies working and operating in some of the most popular cities around the world, the reality is quite different. These days, there are PR experts in any city, neighborhood, or country. That’s why when companies are looking to work with an agency or a PR expert, it’s important to focus on their skills, talents, and services, not their location. PR efforts are all about building relationships with the right people by social networking and building trust.
It’s All About the Numbers
Some people are already familiar with the fact that most of the time, any sort of PR effort is going to take time to show results and benefits for the company. This means that the reach and efficiency of PR strategies can’t only be measured in numbers. In fact, at the end of the day, PR is all about creating lasting relationships and connections. It’s not always about relationships with the right media outlets or journalists, as PR professionals work on creating strong and trusting relationships between companies and their customers, employees, investors, and even their communities.
Taking Time to Respond
When it comes to responding to a potential crisis situation, it’s important to take some time and consider the best way to provide a statement for the public and craft the right message. However, when it comes to press inquiries, there’s no time like the present. Any questions from the press should receive a response in minutes because waiting means losing out on an opportunity for coverage. Reporters and journalists have deadlines to meet, and they can’t afford to wait around for a response from a business. This is especially true during breaking news stories or when journalists are trying to balance multiple sources when creating a story for publishing. That’s why it’s up to companies to be helpful and fast when responding via any channel.