Scope: The Contractor shall develop a multi-platform, integrated outreach and advertising campaign that educates Washingtonians about the integrity of Washington’s vote-by-mail system and broader elections infrastructure. This effort will include:
– Designing and executing a statewide advertising campaign, featuring graphics, PSAs, animated videos, and media placements across various platforms;
– Expanding the existing library of creative assets — including animations, illustrations, and character-driven content that build on the established Mark the Ballot identity;
– Creating a public-facing outreach toolkit that includes ready-to-use assets and messaging guidance for use by county elections offices, civic partners, educators, and other stakeholders.
All components of this work — the advertising campaign, asset library, and toolkit — must align with the existing Mark the Ballot visual identity and tone. Creative products must provide impartial, accurate elections information specific to Washington state, using plain language and compelling, rooted-in place visuals that resonate with diverse audiences. The Contractor must secure media placements that reach both urban and rural areas, with special emphasis on historically underserved communities and voters aged 18 to 39. The campaign should unify Washingtonians and inspire sustained confidence in the electoral process through engaging, trustworthy, and inclusive content.
A. Project Management
1. Project Team Structure/Internal Controls – Provide a description of the proposed project team structure and internal controls to be used during the course of the project, including any subcontractors. Provide an organizational chart of your firm indicating lines of authority for personnel involved in the performance of this potential contract and relationships of this staff to other programs or functions of the firm. This chart must also show lines of authority to the next senior level of management. Include who within the firm will have prime responsibility and final authority for the work.
2. Staff Qualifications/Experience – Identify staff, including subcontractors, who will be assigned to the potential contract, indicating the responsibilities and qualifications of such personnel, and include the amount of time each will be assigned to the project. Provide resumes for the named staff which include information on the individuals’ particular skills related to this project, education, experience, significant accomplishments and any other pertinent information. Contractor must commit that staff identified in its Proposal will actually perform the assig
B. Experience of the Contractor Indicate the experience the Contractor and any subcontractors that demonstrates the qualifications of Contractor and any subcontractors for the performance of the potential contract. Include a list of contracts the Contractor has had during the last five years that relate to the Contractor’s ability to perform the services needed under this RFP. List minimum of 2 contract reference numbers, contract period of performance, contact persons, telephone numbers, and fax numbers/e-mail addresses.
Due Date: July 1, 2025
Contact: Madilyn Graversen, Address: 6880 Capitol Blvd SE City, State, Zip Code: Tumwater, WA 98501 E-Mail Address:Madilyn.Graversen@sos.wa.gov
