It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the
This advice is not new: When it comes to a PR crisis, own up to the mistake quickly. Don’t deflect blame, don’t try to sweep it under the rug; admit the problem, do what you can to fix it and let people know what you’re doing along those lines, and
In the early days of his campaign, reporters were actually worried about Donald Trump still appearing on The Apprentice as his campaign continued. He quickly put those worries to bed by bringing in none other than The Governator, Arnold Schwarzenegger, to be the face of the show. TV execs at
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means
Okay, say it with me now, if you do something in blackface, no matter how funny you think it is, you will need to hire a PR company to fix your stupid mess. Seriously, at this point in history, you would think folks would be beyond certain things. It doesn’t
Israel’s Strong Public Relations Ambassador For a young woman, Yityish “Titi” Aynaw (pronounced Ya-Teesh I-now) has accomplished some amazing things. She was born in Ethiopia in 1991. Her father died when she was only a few years old, followed after her tenth birthday by her mother’s passing. At the age
5WPR CEO Ronn Torossian takes a look at the rise and fall of Ken Bone. These days, the Internet can give you your 15 minutes of fame only to set you up to fall further and faster than you ever thought possible. It’s the world we live in, and it’s
5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal to stream Thursday
Mike Heller is a former entertainment attorney who decided in the mid-2000s to change careers, starting his own company when he recognized the power of celebrity endorsements in boosting brand recognition.
Hollywood has become an international icon for top shelf entertainment, sending American culture across the globe and turning A-list actors into international superstars with more clout than some national political leaders. But, if you believe some of the folks who have been in the industry for a while, the dream
