5W, alongside its digital agency HOW, has added two marquee brands to its travel portfolio. The PR firm, with digital firm HOW, has been selected as the US PR and digital AOR for Royal Air Maroc, the national airline of Morocco, on a campaign focused on raising the profile of the airline and its offerings to travelers in the US. The agencies will manage RAM’s US media relations programs as well as its paid media campaigns and social assets.
5W has also announced that it is working with Turismo de Lisboa, the official tourism board for Lisbon, Portugal, on a program that will promote Lisbon’s evergreen tourist attractions and seasonal events. “With 5W’s expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city,” said Turismo de Lisboa executive director Paula Oliveira.
Raptor PR has announced that it has been selected by Zibra AI, tech startup based in Kyiv, Ukraine, to its portfolio of gaming tech brands. The firm will be responsible for Zibra AI’s global communications strategy, focusing on both business audiences and attracting talent. “Raptor has a reputation among our network for delivering results that make an impact for emerging technology brands,” said Zibra AI co-founder and CEO Alex Petrenko.
Manifest has added Swedish accessory brand, TRIWA to its roster, having been named communications agency across the UK, Nordics, North America and Australia. The partnership is being led by Manifest’s Stockholm and Melbourne studios. “With a presence in all our key markets and an innovative 24-hour creative services model, in just a few short weeks the Manifest team has been instrumental in helping us navigate what the next era of TRIWA looks like,” said TRIWA chief executive officer Ryan Looysen.
William Mills Agency has been selected as PR agency for Mbanq, a global banking-as-a-service and credit union-as-a-service provider. “The partnership with the financial industry specialists in public relations at William Mills Agency will help us to expand our visibility and showcase our services to a wider audience,” said Mbanq CEO Vlad Lounegov.
