Essential SEO Trends

2022-05-16 by EPR Staff

There are plenty of different ways that companies can improve their SEO efforts because search engines tend to look for a lot of different elements on a website such as title tags, internal link structure, image tags, and more. When all of those different factors are taken into account, companies have a lot of potential to improve their ranking on search engine results pages.

Technical elements

For a company’s website to begin ranking on search engine results pages, there are three things that need to happen first. The search engine needs to find the website on the Internet, and then scan it to understand the keywords and topics that are covered on that website. The last step is for the search engine to add the website to its index, which is a database of all the content that’s been discovered on the Internet. This process made seem simple, however, the way that websites look to users and to search engines greatly differs. While website users see websites as a collection of text, graphics, and different colors, to search engines, websites are nothing but text. That means any element that isn’t rendered in a textual format ends up being invisible to search engines, which makes certain types of content inaccessible when they’re not formatted properly. That’s why the technical elements of a website, also called on-site optimization, are so important. That’s because it’s insurance that the entirety of a company’s website will be scanned by search engines and indexed with no issue.

Content

Every time a person uses a search engine they’re looking for information or content on a specific problem. There are different formats and types of content that users can come across, such as blog posts, or videos, but at the end of the day, all of that is considered content. In terms of SEO, there are several ways that companies can improve their search visibility through content. The more that a company creates and publishes its content, the more it’s going to be increasing its chances for more visibility on search engine results pages. 

Additionally, through content, search engines determine the best ranking for a website. To assess the quality of content, search engines analyze different elements of a website, such as the structure or the length of the content, as well as the number of visitors a piece of content generates on average. When companies create high-quality content that’s valuable to their customers, they’re going to end up improving their ranking on search engine features.