Essential Skills for Marketers

2022-04-21 by EPR Staff

Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical. These days, having the right set of skills and being creative isn’t quite enough to stay competitive in the marketing industry. Additionally, with the constant evolution of various marketing tools in the industry, companies are always looking for people that can easily master technical skills that are essential for marketing. Those technical skills fall under the category of hard skills because they take time and resources to properly master. They’re also helpful for identifying patterns that can improve marketing strategies. Fortunately, learning new technical skills isn’t a very difficult task. It doesn’t always require thousands of dollars in certifications or a higher education degree. People who want to invest in developing their technical skills can access training courses that offer free certificates. These certificates improve graduates’ chances of getting work.

Customer Experience

When it comes to managing clients, customer experience is essential. That’s why customer relationship management (CRM) tools are incredibly popular today. The market is in high demand for people who know how to use those tools. Marketers that are looking to handle a large number of clients can get plenty of benefits from knowing how to operate CRM tools such as Hubspot and Salesforce. These two tools have become integrated into a number of marketing companies. That’s largely because they make a big impact on customer nurture streams, and help develop agreements or sales with customers. Marketers that know how to use the tools can benefit from making data-driven decisions when they need to recommend new marketing strategies. Since the tools can generate a lot of data and insights, marketers can use that information to learn which strategies have worked in the past, and make recommendations to clients based on data.

Graphic Design

Being creative and thinking outside of the box is a valuable marketing skill, and marketers that are able to learn graphic design can benefit greatly from their creativity. There’s no need to get a degree to improve existing graphic design skills, as there are plenty of resources available online that can help marketers create assets that cater to the needs of their clients. It’s important to develop a good understanding of design elements, basic design tools, and color palettes, as that knowledge can help bridge the gap between clients and the team of designers. Other creative tools that marketers can develop include video, image, or asset production tools, and different types of design software and tools. This way, marketers will be able to manage files and assets on their own and to quickly provide or retrieve the creative materials that a client needs.

Data Analysis

Lastly, one of the biggest trends in marketing tools is data analysis. Many companies find it intimidating to sort through mountains of data and information on their customers, but they are happy to work with a data analysis professional. That’s why marketers should learn how to operate modern data and analytics tools. These tools can keep marketing resources on track, and manage a client’s marketing investments.