What is an Advertising & Public Relations Search Consultant?

Exactly What is an Advertising & Public Relations Search Consultant

That’s a pretty long title for a job, is must be important, right? Turns out, it actually is.

A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect advertising agency for them. There are hundreds, even thousands, of agencies out there and it can be a daunting task for many business owners to pick the right one.

These search consultants are typically used by big companies. Initially, the consultant will send invitations to the select few agencies they feel would fit their client best, then get them together and run the match between the two. The specialist is going to look at a couple of things. Their process at first is logical and linear – agency X is looks like it could be great for company Y, because of Z. It eventually progresses beyond this, into a more intuitive, gut-feeling type of interaction. It’s a lot like marriage in that way – chemistry is undoubtedly important, but the real deal maker or breaker is going to be the mutual benefits.

Typically, agency search consultants are hired for one of two reasons. First, to optimize a current relationship, be it media, PR, creative, whatever. The second reason is to look for a new AOR (Agency of Record) relationship with one of those types of firms (digital, PR, media agency, etc.). Again, these agents are there to increase the likelihood of a successful long-term partnership between companies.

The consultant is mostly hired for the ability to run a best-practices campaign. They help the client understand the need/issues they are having, and establish requirements for the agencies they look at. Once they complete this task (called an “agency requirements brief”), the agency search consultant begins to narrow down the list of agencies according to what fits their client best.

So, the main question is, “Why hire these consultants at all? Surely an agency can be found by a company on its own.” And the answer is that while a big business can certainly take the time to creep through lists of agencies, there are simply too many of them for that to be feasible.

In the US alone, there are over 9,000 marketing services registered. The CEO or CMO of businesses that are usually in the position to hire these agencies are already busy enough, and they don’t have the time to look through that many. Eventually, they would get so frustrated that they would end up closing their eyes and pointing a finger. This is why advertising agency search consultants exist.

In the end, a reputable agency search consultant is just like any other consultant: someone a business can trust to represent its best interests.


A Team

www.a-teamadvisors.com

multiple locations and contacts

see this link

AAR Partners

www.aarpartners.com

155 East 55th Street, Ste 5C

New York, NY 10022

212.644.0790

ABA Consulting, Inc.

www.abaconsulting.com

5080 Spectrum Drive Suite 760 West

Addison, Texas 75001

972.774.9960

Ad Management Insights, LLC

www.adinsights.net

3018 John Marshall Drive

Arlington, VA 22207

703.241.2121

ADvice & ADvisors

www.adviceandadvisors.com

244 West 74th Street

New York, NY 10023

212.799.1973

AgencyFinder

www.agencyfinder.com (North America)

www.agencyfinder.eu (Europe)

4327 Cox Road

Vantage Place

Glen Allen, VA 23060

804.346.1812

Agency-Select

www.agency-select.com

tel +1.646.355.4030

tel +44 (0)20 7060 1014tel +972.575.5448

mobile +972-522-202-484

Skype JoanW1

Agency Spotter

www.agencyspotter.com

318 Cherokee Ave SE

Atlanta, GA 30312 USA

Alan Krinsky Associates

www.akrinsky.com

301 East 48th Street Suite 8F

New York, NY 10017

212.752.0539

Ark Advisors

www.ark-advisors.com

multiple locations and contacts

see this link

Avidan Strategies, LLC

www.avidanstrategies.com

110-20 71st Road

Forest Hills, NY, 11375

718.997.6463

(not quite a search consultant as much as a marriage counselor- see article in Ad Age)

Bajkowski + Partners

www.bajkowski-partners.com

6 Varick Stree

New York, NY 10013

212.226.3919

The Bedford Group

www.bedfordgroupconsulting.com

3343 Peachtree Road NE

Suite 333

Atlanta, GA 30326

Phone: 404.237.4565

Fax: 404.846.2172

Email: info@bedfordgroupconsulting.com

Blamer Partnership

www.blamerpartnership.com

NYC, LA, Dallas and Santa Fe

825 3rd Avenue

New York, NY 10022

Phone:  212-520-8520

interesting “White Paper” PDF- Another_Review_Consultant_Really

Bob Wolf Partners/TPG

www.bwp-tpg.com

202 San Vicente Blvd. Suite 16

Santa Monica, CA 90402

Tel #: 310.260.1340

Fax #: 310.260.1341

The Borenstein Group

www.borensteingroup.com

11320 Random Hills Road

Suite 540

Fairfax, VA 22030

Phone: 703.385.8178

Fax: 703.385.6454

Email: corporate@borensteingroup.com

Bull & Beard

www.bullandbeard.com

305 West 4th Street, Suite 2-B

Winston-Salem, NC 27101

888.996.BULL (2855)

Drexler Fajen & Partners

www.drexlerfajenpartners.com

127 West 96 Street 3J

New York, NY 10025

646.459.2325

Efficio

www.efficioconsulting.com

Two Villanova Center

795 East Lancaster Avenue, Suite 210B

Villanova, PA 19085 USA

610.721.3507

External View Consulting Group

www.ext-viewgroup.com

9925 Jefferson Boulevard

Culver City, CA 90232

310.841.4502

Flock Associates Ltd.

www.flock-associates.com

7 Henrietta Street

Covent Garden

London WC2E 8PS

United Kingdom

0.776.846.5952

1800 Camden Road

Suite 107-102

Charlotte NC 28203

347-371-3048

Group Newhouse, Inc.

www.groupnewhouse.com

P.O. Box 30245

Raleigh, NC 27622

919.845.3282

Hasan & Company

www.hasanandco.com

8601 Six Forks Road, Ste 400

Raleigh, NC 27615

Phone: 919.676.5301

Fax: 919.676.5305

Hitch

www.marketinghitch.com

2750 South Park Drive

Bellingham, WA 98225

360.220.3286

Jackie Walts Consulting

www.jackiewalts.com

6235 Aspinwall Road

Oakland, CA 94611

Phone: 510.339.9105

Fax: 801.383.6343

Joanne Davis Consulting

www.joannedavisconsulting.com

325 East 57th Street, #7D

New York, NY 10022

Phone: 212.935.0320

Fax: 212.223.2932

Jones Lundin Beals

now know as R3:JLB

JUEL Consulting

www.juelconsulting.com

340 Madison Avenue

19th Floor (between 43rd and 44th)

New York, NY 10173

212.220.9346

Kullberg Consulting Group, LLC

http://kullbergconsultinggroup.com

171 Forge Road

North Kingstown, RI 02852.1001

Phone: 401.886.5001

Fax: 401.886.5234

MagiKbox LLC

www.magikbox.com

71 Arch Street

Greenwich, CT 06830

Phone: 203.422.6111

Fax: 203.422.6116

MatchWorks

www.matchworksonline.com

33 Gold Street #616

New York, NY 10038

Phone: 917.408.0360

Fax: 917.408.0359

McBride & Associates

www.mcb-associates.com

7019 Serr Court, 2nd Floor

Modesto CA 95356-9659

209.577.1464

MediGroup, Ltd.

www.medigroupltd.com

1308 Egypt Road

P.O. Box 839

Oaks, PA 19456-0839

Phone: 610.666.1955

Fax: 610.666.5911

Email: info@medigroupltd.com

Mercer Island Group

www.migroup.com

PO Box 1599

Mercer Island, WA 98040

206.236.0447

Morgan Anderson Consulting

www.morgananderson.com

300 Moonhaw Road

West Shokan, NY 12494

518.719.3396

NM Marketing Communications

www.nmmarketingbiz.com

706 Waukegan Road

Glenview, Illinois 60025

Phone: 847.657.6011

Fax: 847-657-8425

E-mail:info@nmmarketingbiz.com

The Oystercatchers

www.theoystercatchers.com

79 Wells Street

London, W1T 3QN

United Kingdom

+442079704785

Pile and Company

www.pileandcompany.com

The Prudential Tower

800 Boylston Street

14th Floor

Boston, MA 02199-8130

Phone: 617.267.5000

Fax: 617.421.1899

R3:JLB formerly Jones Lundin Beals

www.rthree.com

500 North Michigan Ave., Ste.300

Chicago, IL 60611

Phone: 847-917-1800

-or-

15 West 53rd Street

Suite 9J

New York, NY 10019

Phone: 917-863-4255

Reid Neubert and Friends

www.neubertweb.com

Corte Madera, CA 94925 P.O. Box 422

Phone415.924.8037

Email: reid@neubertweb.com

Reynolds & Fyshe

www.reynoldsandfyshe.com

2869 Bloor St. West, Suite 143

Toronto, Ontario M8X 1B3

416.992.6269

RFP Assistants & YP Assistants

www.ypassistants.com

173 Chestnut Ridge Rd

Bethel CT 06801

203.748.8198

Robb High Associates

www.robbhighconsult.com

132 East 43rd Street #455

New York, NY 10017

917.856.1058

The Rojek Consulting Group, Inc.

www.rcgconsulting.com

Crown Centre – Suite 600

5005 Rockside Road

Cleveland, OH 44131

Toll Free: 1.877.476.4669

Phone: 1.216.573.3780

Fax: 1.216.573.3783

Roth Observatory, FKA Roth Associates

www.askroth.com

120 East 79th St. _#5c

New York, NY 10021

Phone: 212.861.9420

Fax: 212.861.9425

LA OFFICE

1510 Carver Street

Los Angeles, CA 90278

Phone: 310.896.8275

RSW/US

www.rswus.com/services/#agencysearch

6725 Miami Avenue, 2nd Floor

Cincinnati, OH 45243

Phone:513.559.3111

Search Consultants International, Inc.

www.searchconsultants.com

4545 Post Oak Place #208

Houston, Texas 77027

Phone: 713.622.9188

Fax: 713.622.9186

Email: info@searchconsultants.com

Select Resources International

www.selectresources.com

1520-C Cloverfield Blvd.

Santa Monica, CA 90404

Phone: 310.453.9200

Topsail Group (previously Norcia Group)

www.topsailgroup.com

P.O. Box 488

Old Saybrook, CT 06475

Phone: 914.921.3351

Fax: 914.967.0458

Cell: 914.552.3277

Trinity P3

www.trinityp3.com

Sydney

Suite 702, 53 Walker Street

North Sydney NSW 2060

612 9964 9900

Melbourne

Suite 201, 63 Stead Street

South Melbourne VIC 3205

t: + 613 9682 6800

Singapore

Level 27, Prudential Tower, 30 Cecil Street

Singapore 049712

t: + 65 6631 2861

Hong Kong

Level 21, The Center, 99 Queens Road, Central,

Hong Kong

t: + 852 3478 3982

Zyman Group

www.zyman.com

950 East Paces Ferry Road

Suite 3300

Atlanta, Georgia 30326

Phone: 404.682.5400

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