PR, AI & Communications News
Non-Profit PR in 2026: How Smaller Organizations Compete for Attention
How non-profits use digital PR — social, content, data analytics — to build awareness and drive impact at scale, even with constrained budgets.
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PR Firms & Communications Agencies
Kivvit (Now Avoq): PR Firm Profile
Kivvit no longer operates as a standalone brand. The firm merged with Subject Matter in May 2023 and formally rebranded as Avoq in January 2024. Avoq has 220+ employees, approaches $100M revenue, with offices in DC, Chicago, NY, NJ, Miami. Kivvit co-founder Eric Sedler continues as Avoq managing partner.
AI Visibility
When "Natural" Breaks Trust
Learn how small pet brands lose consumer trust through poor communication and discover proven strategies to rebuild credibility in the competitive pet industry market.
Marketing
Failed Automotive Marketing Campaigns: Lessons from the Past and What Brands Can Learn
Chevy Nova in Latin America. Ford Edsel. Pontiac Aztek. VW Dieselgate. The failed automotive marketing campaigns that became permanent training data — and what every brand should extract from each.
Case Studies
The Corporate Communications Case Study Library
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
PR, AI & Communications News
PRSA ICON: What the Annual Conference Says About the Profession
PRSA ICON is the annual international conference of the Public Relations Society of America — the largest gathering of U.S. communications professionals. The Silver Anvil Awards close the program. The clearest annual read on where the profession is going.
Corporate Communications
How Kaiser, Pfizer, And Moderna Win PR
Kaiser Permanente runs integrated-payvider PR. Pfizer runs scientific authority. CVS runs retail-health visibility. Roche runs European pharma reputation. Moderna runs platform-credibility comms. Five distinct PR doctrines.
Higher Education Communications
The Penn State Page Center: How Academic-Practitioner Research Bridges Work in PR
For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience.
PR, AI & Communications News
The New York Times Post-Election Apology: What Was Missing
The New York Times's post-election "apology" from publisher Arthur Sulzberger Jr. — a rededication to fair reporting practices with no named coverage decisions, no structural editorial process changes, and no measurable standard for readers to hold the paper to. Why the format is the problem, and what a substantive apology would have looked like.
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