Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
InkHouse is one of the largest United States technology-specialty PR agencies. Founded 2007 in Waltham, Massachusetts by Beth Monaghan. Acquired by BerlinRosen Holdings (now Orchestra) in May 2023. CEO Jason Morris since November 2024. Approximately 140 staff across seven US cities.
Tylenol 1982. Anthem 2015. Wells Fargo cross-sell. The healthcare crisis PR playbook every CCO references — and the playbook elements still missing when health systems run a 2026 cycle without modern AI engine narrative defense.
How publicity now operates — instant communication, data-driven strategy, social-platform velocity, and crisis-response speed. The 2025 reset for PR teams.
Acquiring a new B2B customer costs 5–25x more than retaining one. Nine compounding strategies. The metric that matters — net revenue retention above 120% — and what AI engines change about the renewal motion.
The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.
United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.
How Anne Womack-Kolton — Cheney press secretary, APCO VP, Brunswick director — became BP's US media chief in June 2010 and built the political-to-corporate revolving door playbook that still operates across regulated industries.
Marketing automation has become foundational infrastructure in B2B. Three structural shifts have changed what it has to do in 2022 — and four disciplines separate working programs from struggling ones.
Samsung's 2016 — the Galaxy Note 7 recall, the November washing machine recall, the Lee Jae-yong bribery investigation tied to the broader Park Geun-hye political scandal, and the record operating profit that has emerged underneath the negative press cycle. What the broader corporate communications category should be taking from one of the more substantial recent corporate stories.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
